Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Intent Data Intent Intent Signal Bombora 109

NetLine

OCTOBER 30, 2023

NetLine’s own research has found that B2B organizations only have transparency into 2% of their buyer’s journey. Strong intent signals that identify quality targets and generative AI that personalizes outreach will change the way you reach and convert customers.” That’s a fear in and of itself.

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Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Zoominfo

OCTOBER 28, 2020

The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below… ZoomInfo MarketingOS Finally, ABM with data you can trust. In other words, there was too much data , which led to too many intent signals.

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Zoominfo Intent Data Buyer Intent Intent 100

TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Terminus

JANUARY 29, 2020

Townsend Security creates data privacy solutions that help organizations meet evolving compliance requirements and mitigate the risk of data breaches and cyber-attacks. Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . CRM: Salesforce.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Call Centers.

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Intent Data Intent Intent Signal Allocation 45

Vision Edge Marketing

AUGUST 22, 2023

These are the most common pros and cons of the buyer intent approach: PROs : Enhanced personalization : BI data enables businesses to personalize their marketing and sales efforts based on the specific needs and interests of the potential customer. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. Here’s how he believes intent is elevating the buying experience.

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Intent Data Intent Buy B2B Thought Leadership 98

Modern B2B

AUGUST 15, 2019

Intent data gives you just that. By monitoring the digital properties for interactions of buyers it’s possible to determine who’s in the market right now, who is researching and the extent to which a business is likely to buy. Access data for your business now>> Digital signals all over the internet. For programmatic….

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Intent Data Intent Campaigns Privacy Policies 45

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops.

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Intent Data Intent Bombora Dwell 22

Zoominfo

MAY 5, 2021

On top of that, digital privacy concerns are at an all-time high. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance.

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Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

MAY 5, 2021

On top of that, digital privacy concerns are at an all-time high. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Madison Logic

DECEMBER 14, 2023

Yet the marketing landscape is also full of noisy predictions that, if you act on only because they’re the “next big thing in marketing” and don’t do your research, will impact your bottom line and make your motions more reactive than proactive. Let’s stop that habit now.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Content4Demand

FEBRUARY 11, 2020

How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. Join Content4Demand to learn how Assurant developed and launched its first-ever ABM campaign strategy—targeted to one prospect with huge potential. It goes by so quickly! to 3:50 p.m.

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

BenchmarkONE

JANUARY 25, 2023

Triblio ABM Platform The Triblio ABM platform brings together intent data, multichannel account-based advertising, website personalization, and sales activation to enable go-to-market teams to identify and prioritize best-fit accounts at scale, engage them, and grow the pipeline.

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Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 In addition, lead sourcing is probably the least effective (and certainly the least ethical from a data privacy standpoint) of any generation method. pieces of content before making a purchase decision. The Major Problem with CPM Lead Generation.

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Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59