NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data has become a mainstay among business analytics to do just that.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. But What About Data Privacy? In this day and age, you need real-time data.

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Intent Data Intent Marketing Analytics Tools Intent Signal 130

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. Measuring intent. “In Image: ZoomInfo.

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Intent Intent Signal Campaigns Zoominfo 98

Inbox Insight

JULY 28, 2020

IT buyers have very specific challenges they want to overcome, and therefore want products that solve these problems. Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. The Basics: What Exactly is ZoomInfo Intent?

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Intent Data Intent Zoominfo Buyer Intent 130

Only B2B

AUGUST 21, 2023

Intent data has emerged as a game-changer in B2B prospecting. It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer.

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Intent Data Intent Intent Signal Account Based Marketing 62

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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Buying Cycle Intent Buy Intent Signal 111

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). here’s the comprehensive picture: Pros: Control and Privacy: You own and manage the data, ensuring compliance with regulations.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

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Intent Data Intent Top of Funnel Intent Signal 92

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. Understanding buyer intent . Not all customers have the same level of intent when they enter your business sales funnel. Chris Wood, Editor. Email marketing M&A is seeing a surge. Read more here.

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 109

Only B2B

OCTOBER 5, 2021

According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. This is an apparent use case because the bulk of buyer research occurs online before a prospect talks with a salesperson. . 6 Questions to Ask When Selecting a B2B Intent Data Provider.

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Intent Data Purchase Intent Intent Vendors 118

SalesIntel

SEPTEMBER 14, 2023

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Content4Demand

OCTOBER 27, 2021

For instance, with privacy laws and the impending retirement of cookies, first-party data becomes important to get an opted-in list of prospects. Research-based intent data is based on select articles and specific to individuals. For instance, intent can be used to prioritize lead s based on certain signals.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Downstream intent data is what’s collected from users visiting TrustRadius to review available solutions from the perspective of other real-world users. As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. Finding new sales opportunities.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

TrustRadius Marketing

OCTOBER 3, 2022

High-quality, second-party, downstream intent data helps brands better understand their customers to create a personal, user-friendly experience while still protecting user privacy and anonymity. Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? Key topics and themes that buyers meeting your Ideal Customer Profile are researching — these can be either on your own properties or on other sites across the web.

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

LiveRamp

JUNE 27, 2019

When looking at B2B intent data, it’s useful to evaluate it based on its intent source: whether it is individual- or company-level intent, the methodology for gathering the data, and privacy considerations. Intent Data Collection Methodology. Individual vs Company-Level Intent. Call Centers.

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Intent Data Intent Intent Signal Allocation 45

Binary Demand

FEBRUARY 23, 2024

At the heart of it, two substantial forces come into play: The changing B2B buyer behavior An essential element of the contemporary buyer’s journey involves the increasing prevalence of buying groups and committees, encompassing multiple members from various departments within a business. 75% now use more sources for research.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesIntel

FEBRUARY 8, 2023

Similarly, if a current user starts researching competitors, your customer success team can be notified. You may establish alerts for any moves the buyer makes, key events, and various market trends so that sales employees can capitalize on the new development. When requested, compliance information should be provided.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 Known visitors to your website, Campaign activity from your marketing automation platform, and.

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Marketing Automation Services Work Management Marketing Management Buying Cycle 139

SalesIntel

NOVEMBER 8, 2021

Many people become trapped in a research feedback cycle that begins with Google or LinkedIn and ends in irritation – or, worse, failure – due to a lack of excellent contextual information. Many data providers fail to keep up with the new data compliances like California Consumer Privacy Act (CCPA) , GDPR, etc. . Data Completeness.

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Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 59

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. ZoomInfo is a privacy-first organization. The quick answer is: We do not.

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Zoominfo Contacts Top of Funnel Intent Signal 130

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals. How Our Contact Algorithm Respects Your Privacy.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

APRIL 6, 2024

Additionally, SaleIntel provides technographic, firmographic, and buying intent data that helps you to filter companies according to the technologies they use, company size, location, their buying intent signals, and more. This honest confession has helped us to come up with Research-On-Demand.

Advertising Agencies 52

Advertising Agencies Cold Calling Lead Scoring Lead Ranking 52

SalesIntel

MAY 25, 2023

Bombora Company Surge® Intent The internet’s a big place. Bombora curates an ecosystem that ignores all of that and focuses only on B2B buying intent signals. These are intent signals like engagement with niche verticals, trade publications, and broader business news sites like Wall Street Journal, Bloomberg, and Forbes.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

SalesIntel

APRIL 6, 2024

Additionally, SaleIntel provides technographic, firmographic, and buying intent data that helps you to filter companies according to the technologies they use, company size, location, their buying intent signals, and more. This honest confession has helped us to come up with Research-On-Demand.

Advertising Agencies 40

Advertising Agencies Cold Calling Lead Scoring Lead Ranking 40

BenchmarkONE

JANUARY 25, 2023

One point in Datanyze’s favor is that they take privacy seriously and exceed all legal requirements for finding information about people online. Its Chrome extension-as-default interface makes prospect research a breeze because there is no cumbersome user interface between research and outreach.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82