Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. How do you measure the effectiveness of your data?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

OCTOBER 5, 2023

In a recent Outbound Squad webinar , Megan Huston, a sales development manager at ZoomInfo, said that asking for help can be an excellent way to interrupt the pattern of a conversation in those crucial first few seconds. Another powerfully effective technique is asking for help.

Cold Calling 130

Cold Calling Outreach Marketing Analytics Tools Zoominfo 130

SalesIntel

JANUARY 12, 2023

It was a turning point for many businesses as they realized the true potential of data-driven insights. Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Martech

OCTOBER 5, 2022

This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. Processing and interpreting intent data is an example. ZoomInfo illustrates how B2B marketers are accessing this capability. Intent data is already in widespread use. Platform selection.

Intent Data 93

Intent Data Marketing Management Word of Mouth Customer Satisfaction 93

Customer Experience Matrix

DECEMBER 13, 2020

Although internal data is the focus of most integration efforts, access to external data is also growing, privacy rules notwithstanding. Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Zoominfo

MAY 8, 2019

This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools. But, no matter what we call sales data, the information sold by data providers has stayed very much the same– it’s now just manipulated and presented in more advanced, helpful ways.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Zoominfo

APRIL 20, 2020

Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Chris Hays, the Chief Revenue Officer at ZoomInfo, estimates that we saw a 20% increase in connect rates the first week we were home.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. How do you measure the effectiveness of your data?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

SalesIntel

MARCH 1, 2024

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. stands out by presenting itself as a real-time data intelligence search engine. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

DealSignal

JANUARY 28, 2024

We strip away the marketing jargon to present what each platform truly offers. Professional Plan: Custom pricing, includes everything in Starter plus additional features like Intent Data Module, more credits, and users.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

SalesIntel

AUGUST 2, 2023

While its pricing plans are not publicly available, ZoomInfo is known to be a more expensive option compared to its competitors. stands out by presenting itself as a real-time data intelligence search engine. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. Behavioral scoring can include a combination of third party and first party data. pricing page, case studies).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Intent data provides invaluable insights into the behavior and interests of potential buyers. Read Now – Alternatives to Zoominfo 4.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

FEBRUARY 7, 2024

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

FEBRUARY 8, 2023

More is better was the traditional way of thinking while buying the data. After seeing the data quantity, companies like ZoomInfo were the go-to choice for businesses. So, people are exploring ZoomInfo competitors to get more relevant data than quantity. Our customers find SalesIntel the best ZoomInfo alternative.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

APRIL 20, 2020

Use buying signals , intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Chris Hays, the Chief Revenue Officer at ZoomInfo, estimates that we saw a 20% increase in connect rates the first week we were home.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Intent data provides invaluable insights into the behavior and interests of potential buyers. Read Now – Alternatives to Zoominfo 4.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

LeanData

SEPTEMBER 29, 2021

Perhaps the best way to present seamless integrations is to provide a very high-level overview of a couple of different processes that are part of our LeanData GTM motions. . The key is deploying a comprehensive solution complete with seamless integrations, timely alerts and notifications, and KPI-centric metrics and reporting.

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. If you don’t know where to start, always turn to the data. Well, what if you don’t know it’s broken?

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. If you don’t know where to start, always turn to the data. Firmographic, technographic , and intent data are great starting points for building out buyer personas , because they are reflective of real people.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

SmartBug Media

SEPTEMBER 21, 2023

One Demand Gen Report survey found that 80 percent of companies that are already using intent data have noted that it has helped them with lead prioritization and scoring. So how does intent-based marketing work, and how can your team leverage resources like ZoomInfo to boost your marketing with perfectly timed and tailored messages?

Zoominfo 59

Zoominfo Ideal Customer Profiles Intent Ad Building 59

Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

SEPTEMBER 9, 2020

Business development professionals often develop simple, concise, and summarized versions of material presented during a sales presentation into a sales pitch. Present the Problem or Possibility. After presenting your why , move to the solution: what can you add to the problem or possibility? What is a sales pitch?

Demographics 200

Demographics Ideal Customer Profiles Work Management Marketing Management 200

chiefmartech

APRIL 11, 2016

Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. The illustration at the top of this post is Engagio’s visual overview of the stages of an ABM strategy and some of the tools that facilitate them, from Jon’s presentation Fishing With Spears: All About Account-Based Marketing.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Zoominfo

MAY 5, 2021

Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As As time passed, segmenting got more sophisticated,” explains Jim Donovan, vice president of emerging markets at ZoomInfo. Trend #2: Leveraging real-time intent data.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Make sure your campaign systems can speak to one another and present a holistic view of performance across channels.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Zoominfo

MAY 14, 2020

That’s why Opportunity or “trigger” information becomes a predictive piece of the purchasing puzzle—when it’s layered on top of Fit and Intent data. These are the data points that indicate that conditions are favorable for a change. Overall, just 29% of respondents use Fit AND Opportunity data. Type #3: Intent Data.

Ideal Customer Profiles 162

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 162

Zoominfo

MAY 5, 2021

Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As As time passed, segmenting got more sophisticated,” explains Jim Donovan, vice president of emerging markets at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Zoominfo

APRIL 27, 2022

That’s exactly what happened to ZoomInfo account manager Katelyn Boutelle. Boutelle’s job includes developing, defending, and growing close to 60 ZoomInfo clients. Salespeople spend too much time doing things other than selling, but a revenue-focused tool like ZoomInfo gives you time back. workplace scenarios. It works.”

Work Management 100

Work Management Marketing Management Zoominfo Budget Programs 100

Zoominfo

APRIL 27, 2022

What are the consequences of dirty data? How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. 54% of B2B businesses say poor data quality is their biggest challenge. Practice ongoing data management.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

SalesIntel

AUGUST 29, 2023

Accessing top-notch, human-verified data is essential, and SalesIntel is here to be your first choice as a B2B data provider. For the past few years, people have started comparing SalesIntel with the other competitors in the market – from RockectReach and LeadFuze to Seamless and ZoomInfo.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Zoominfo

MAY 14, 2020

That’s why Opportunity or “trigger” information becomes a predictive piece of the purchasing puzzle—when it’s layered on top of Fit and Intent data. These are the data points that indicate that conditions are favorable for a change. Overall, just 29% of respondents use Fit AND Opportunity data.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 113