Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. That being said, Instagram use rose nearly 30% from last year to 60%, suggesting that more B2B marketers are leveraging this platform.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Search Engine Journal

DECEMBER 29, 2022

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. The post Instagram Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Social Media 129

Social Media Search Marketing Marketing Advertising Channels 129

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. recorded back in 2019.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. How to identify bottled Instagram accounts and steer clear of them. Going live.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

KoMarketing Associates

JANUARY 2, 2020

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Statistics indicated that video posts were providing 49% higher interactions for marketers. Instagram Stories Lead the Way for Marketers.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% Social Media Marketing and Website Visits.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

Marketing Insider Group

NOVEMBER 8, 2018

“Prepare for Instagram marketing to become pay-to-play.” We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. The post Prepare For Instagram Marketing To Become Pay-To-Play appeared first on Marketing Insider Group.

Facebook 201

Facebook Marketing Social Media Media 201

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. As that number grows so does the opportunity to reach potential customers in new ways.

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Marketing Insider Group

JANUARY 30, 2019

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. The post 7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed appeared first on Marketing Insider Group.

Social Media 197

Social Media Small Business Marketing Marketing Social Marketing 197

Marketing Insider Group

SEPTEMBER 5, 2018

Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The The Instagram platform isn’t just for photographers and teens. The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.

Social Media 157

Social Media Social Marketing Tools Media 157

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. Social Media Marketing Budgets.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

Benchmark Email

MAY 19, 2021

When you’re just starting a business, Instagram might be the first platform you think of to help build your brand — it’s unbeatable in terms of growth and brand discovery. You have to find a… The post 4 Ways Instagram and Email Marketing Can Work Together appeared first on Benchmarkemail.

Email Marketing 128

Email Marketing Marketing Brand Identity Branding 128

KoMarketing Associates

SEPTEMBER 19, 2019

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes.

Customer Surveys 121

Customer Surveys Allocation Social Media Statistics 121

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. Instagram versus TikTok. versus 6.2%).

Advertising Channels 98

Advertising Channels Campaigns Youtube Social Marketing 98

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Search Engine Journal

NOVEMBER 13, 2022

Meta announced a new way to place ads by using the 'Instagram Explore home' ads placement option through the Instagram Marketing API. The post Meta Announces Instagram Explore Home Ads Placement Via Marketing API appeared first on Search Engine Journal.

API 97

API Ads Search Marketing Marketing 97

Hubspot

AUGUST 17, 2020

According to Influencer Marketing Hub , "An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.". In this post, let's review the top influencer marketing myths that have been debunked. However, that isn't correct.

Planning 101

Planning Work Management Marketing Management Paid Search Agency 101

Convince & Convert

NOVEMBER 13, 2017

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. New Instagram Features for Marketers.

Paid Search Agency 164

Paid Search Agency Social Media Budget Programs Analytics 164

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101

Search Engine Journal

JULY 29, 2021

Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for Marketers appeared first on Search Engine Journal.

Search Marketing 128

Search Marketing Marketing & Strategy Social Media Features 128

KoMarketing Associates

AUGUST 9, 2019

Many marketers turn to social media to reach out to their target audiences, but is there a difference in terms of which social networks are best? New research from FacebookIQ suggests that businesses on Instagram may see more benefits than those that are not. In terms of sales, Instagram seems to pay off – literally.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

Benchmark Email

MAY 4, 2022

It’s vogue to think of social media and other new channels as the way to go with marketing these days. Indeed, Instagram marketing is on-trend due to the platform’s one billion active monthly users – it’s simply not possible to ignore those kinds of numbers.

Email Marketing 105

Email Marketing Advertising Benchmark Business Social Media 105

Valasys

AUGUST 7, 2020

They are excellent for online media marketing. The latest addition in the Social Media Marketing (SMM) arsenal of the marketers is Instagram Reels. Using Instagram Reels for business marketing will allow marketers to: Optimize their Marketing & Branding Endeavors. What Is Instagram Reels?

Planning 96

Planning Business Ideal Customer Profiles Lead Ranking 96

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

Square 2 Marketing

JULY 6, 2021

Why You Shouldn’t Ignore The Power Of Instagram. Should you be on Instagram? What I do know is that you should be experimenting with Instagram to see if it produces awareness, leads and revenue for your company. One billion monthly active users (MAUs) are on Instagram globally. Should you be on Instagram?

Paid Search Agency 105

Paid Search Agency B2B Marketing Companies B2B 105

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Brand Identity Branding 101

Valasys

JULY 9, 2020

Instagram is a goldmine for B2B marketers! B2B Instagram marketing, when done correctly, can make all your marketing aspirations come true primarily because of two reasons. Read more on How to use Instagram for B2B marketing in 2020. ” The ease of use of Instagram is remarkable.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Martech Advisor

JANUARY 8, 2020

What does the future of Instagram look like in 2020? How will the latest updates impact the Instagram 2020 trends for marketing? Instagram (IG) has seen an explosion in growth, with over a billion active users on the platform. Instagram Reels : According to a TechCrunch report , Instagram launched Reels (Cenas) in Brazil.

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104

Content Marketing Institute

MARCH 4, 2019

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks.

Social Media 110

Social Media Social Marketing Tips Media 110

Content Marketing Institute

FEBRUARY 21, 2018

It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. TIP: Instagram limits users to 30 hashtags per post.

Features 111

Features Examples Paid Search Agency Communities 111

KoMarketing Associates

MARCH 16, 2017

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Emplifi

JANUARY 22, 2019

Whether you're a small business or a global brand, there's one thing you absolutely need to leverage to grow your digital presence: Instagram marketing.But to be able to tap into Instagram's potential, you need to monitor and follow the latest marketing trends.

Trends 103

Trends Small Business Marketing Marketing Brand Identity 103

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Roketto

JANUARY 10, 2023

Digital marketing and social media go hand-in-hand, which means that having a significant amount of followers on various social media sites plays a key role in business success.

Social Media 157

Social Media Marketing Social Marketing Media 157