The Lead Agency

APRIL 14, 2024

But it’s also a source of ideas and industry insights. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it. Discussing topics together naturally uncovers insights and issues that can go into your list of potential content ideas.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They found that many users had another consideration on their minds: pets.

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. How to access TikTok analytics.

Analytics 133

Analytics Viral Marketing Work Management Demographics 133

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. What are the best times to post on TikTok? What are the best times to post on TikTok by industry?

Best Practices 109

Best Practices Social Media Work Management Education 109

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? But content on Reels and TikTok is totally different than pretty much anything else you need on social media. What is TikTok, anyway? With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media. TikTok’s trademark?

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok). New insights for creators. Why we care.

Youtube 116

Youtube Guidelines Planning User-Generated Content 116

ClickZ

MARCH 16, 2023

So whether in the aisles shopping or endlessly scrolling through “Things I bought because of TikTok”, we’re twitchier about what to buy. Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Some think searching on TikTok has overtaken Google for Gen-Z.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Martech

JANUARY 24, 2022

Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Read more: Optimizing for TikTok with challenges and influencers. Canada, U.K.

Brand Identity 109

Brand Identity Branding Advertising Agencies Paid Search Agency 109

Convince & Convert

APRIL 12, 2024

Utilize social analytics reporting tools to gather data. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. It is in our best interest to stand confident in our expertise, knowledge, and insights to lead by example.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. TikTok boasted 1.2

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. One billion weekly active users watching 20+ hours of TikTok on average. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. Think about it.

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. Synthetic Impressions explained Our journey begins with a potential customer seeing an ad on TikTok on Monday, which gets their attention. In this case, Facebook and TikTok would not get any credit.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

JANUARY 13, 2022

CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access to creator and content metrics from the TikTok Creator Marketplace within the CreatorIQ dashboard.

Work Management 103

Work Management Marketing Management Demographics Social Media 103

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. These types of insights can inform all content marketing.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

ScanmarQED

JANUARY 10, 2024

But combining multiple approaches can provide marketeers with both strategic and tactical insights to optimize their marketing effectiveness. MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. But Google Analytics will say my 125 EURO purchase at 8pm comes from Direct.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. Web Analytics Tools. ExactMetrics is the most comprehensive Google Analytics plugin for WordPress. Ad Intelligence.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. And with brands on TikTok proving its value as a business tool , it’s here to stay. If you want to keep your content consistent and your to-do list short, it’s time to create a TikTok schedule. Save time with our powerful TikTok management tool.

Tips 94

Tips Eye-Tracking Social Media Profiling 94

Sprout Social

MAY 11, 2023

TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Adidas ’ recent campaign is a brand safety success story.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. That’s why when I started developing the BuzzGuru analytical platform. This feature helps our users conduct campaigns and monitor results.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Martech

JANUARY 26, 2023

Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. On the other hand, insights draw actionable conclusions from data.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. From there, you can draw insights to boost engagement. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. Share Local Insights : Position your hotel as a local expert by sharing posts about local attractions, events, or insider tips. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SocialPilot

APRIL 26, 2024

For this understanding, social media scheduling tools like SocialPilot offer analytics and let you know more about your audience with the heat map based on their most active and engaging hours. So, having a tool like SocialPilot and its performance analytics can help you gain insights about where to post and how often to post on social media.

Social Media 65

Social Media Effectiveness Media Top of Funnel 65

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. TikTok shows #PartyNeverStops has 102.9M unique users in the UK. jxrdanhames m.A.A.d

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100