Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Genroe

OCTOBER 16, 2023

Uncover how Manheim leveraged NPS data to launch 110 business improvement projects in 18 months, paving the way for growth in our insightful webinar. The post [Case Study] Turning NPS Into Business Improvement Initiatives at Manheim appeared first on Genroe | Customer Experience | Net Promoter Score.

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Case Study Case Studies Studies Business 52

Martech

AUGUST 22, 2023

RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications. Key takeaways So what can we learn from this case study?

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Case Studies Case Study Studies Buy 96

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.

Research 145

Research Loyalty Case Studies Communities 145

OutboundView

JANUARY 19, 2024

The role demands a blend of strategic insight, trend awareness, coaching ability, and management skills. Evaluating the ratio of leads generated by SDRs that eventually convert into closed deals provides insight into the overall ROI and efficiency of the SDR team in contributing to the sales pipeline.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

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Case Studies Case Study Studies Work Management 84

Lake One

OCTOBER 11, 2023

Success for a B2B growth strategy comes down to empowering the team with data—information and insights to dive deeper into which campaigns work and why. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. There are many more use cases for AI in market research.

Marketing AI 119

Marketing AI Research Paid Search Agency Customer Surveys 119

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. In your inbox.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Branding 115

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

SEMrush

SEPTEMBER 10, 2021

Four months have now passed since they started this journey, so we created this case study to share some preliminary results and insights with you.

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Case Study Case Studies Studies Traffic 94

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Porch Group Media

NOVEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. Other than that, when a source has an interesting insight or a unique perspective that can push a narrative further, that’s always welcome.

PR 98

PR Media Case Studies Vendors 98

Vision Edge Marketing

APRIL 16, 2024

It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes. This was the case for Coca-Cola Bottling Co. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Webbiquity

APRIL 19, 2022

Use it to both provide support and industry insight. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Gaining insight into your buyer persona is great. E-commerce Marketing - Case Studies . Step 4: Deepen Bonds With Customers.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Tomorrow People

MAY 24, 2021

Data Fusion was born, a new online magazine filled with valuable thought leadership and insights for the heavy asset industries, on the future of data management, data contextualization, and DataOps. Insights from a range of leading organisations add weight and authority. Complex concepts are clarified using clear impactful visuals.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Genroe

NOVEMBER 29, 2021

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 30 November 2021 – NPS Case study + Customer Journey Ownership appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly. Design is how it works.”—

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Case Study Case Studies Studies Curation 52

Marketing Insider Group

JANUARY 4, 2021

Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation. The post Executive Insights: Leveraging the Power of Webinars for Virtual Learning appeared first on Marketing Insider Group.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

PathFactory

DECEMBER 8, 2022

At the same time, this engagement generated meaningful data to uncover actionable insights, like which assets were actually keeping visitors on the site and moving them through the buyer’s journey. The post Case Study: How Pragmatic Institute Uses AI to Engage Website Visitors appeared first on PathFactory.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

KoMarketing Associates

JUNE 23, 2016

A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Moreover, you can also use Outgrow to create reports, analyze, and draw insights from that data for your business.

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. In most cases, these implementation motions join teams in working together where no or little previous collaboration existed. Transforming said data into insights is one thing.

Case Studies 90

Case Studies Case Study Studies Planning 90

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 92

Case Studies Case Study Studies Work Management 92

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Tony Zambito

NOVEMBER 4, 2020

Insights Into Three Buying Behaviors Impacted By COVID-19. In our Center For Buyer Insights ongoing Buyer Outlook Insights study, we have been interviewing buyers qualitatively. Gaining insight into how buyer behavior is changing. The three buyer insights are notable. And, they will need it sooner.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats.

B2B 105

B2B Case Study Case Studies Content 105

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. The Medallia Experience Cloud captures experience signals which are created via customer interactions in person, digital, and IoT and applies their AI technology to deliver predictive insights.

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Case Study Case Studies Studies SMS 74

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. The big insight: Google indexes and ranks faster. Twenty-five?

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Case Studies Case Study Studies SEO 73