WebMarketCentral

JULY 9, 2008

Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." Now, the folks at ON24 believe they may have changed that. It's almost like Second Life for trade shows.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. The I Present to You! There's no need to put the prospect "on hold" while bringing in another person.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

JULY 14, 2008

In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. The answer, again according to MarketingSherpa, is to offer some knowledge of value free and then ask for contact information once you have the prospect's interest.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder. The site also allows business owners to form networks with one another."

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - Smaller numbers of respondents valued social media for interactivity with peers and accurate information about news and trends.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20