B2B Marketing Traction

JANUARY 31, 2013

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. In our busy information world, people have less time to read or even watch a 3 minute video. That’s what I’m talking about. Readers, what do you think?

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JUNE 12, 2012

Many buyers go online to source information for their buy decision. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 15, 2011

Find published studies that detail the demographics and psychographics of your customers – online publications will track this information for advertisers. Research your customers.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

JANUARY 30, 2013

Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!) Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. Need help establishing your business presence on social media? services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

DECEMBER 16, 2010

You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds. Your information can “go viral” on Facebook. Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 15, 2011

Maintain complete profile information. Make sure marketing builds information about your products, services and events on LinkedIn and your sales team champions them in their online conversations. Connect strategically with stakeholders – customers, prospects, partners, vendors and others.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JULY 11, 2011

In the video I show you how you can set up your Facebook privacy to protect your personal information and have a company presence at the same time. In this video I show how the usage of Facebook is increasing and why it may be important to have a presence on this popular social network.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Re-purpose the same information into a downloadable eBook or whitepaper, depending on your topic and audience. ( The answer is re-purposing. When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 10, 2012

For more information about great headlines or for help with your online marketing, please contact us at New Incite today. For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines. Your website and blog post headlines matter!

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

APRIL 14, 2011

On the day the show opened in San Francisco, the San Francisco Chronicle picked up my client’s product launch information. I also pushed out highly optimized content online before the show. Not bad for three weeks work. And it all started with LinkedIn.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

OCTOBER 30, 2010

Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! If you prefer to read the instructions, I’ve provided them below. Instructions on Optimizing Your LinkedIn Profile Website Links.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. According to Maister et al, credibility is increased if we can anticipate our prospect’s needs and articulate them. Reliability.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

NOVEMBER 16, 2009

Back in my office, I researched live blogging, and, (no surprise) found that others had had the same experiences and put together very helpful information, including the tip to set up blog entries with session basic info and links in advance! See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

Back in my office, I researched live blogging, and, (no surprise) found that others had had the same experiences and put together very helpful information, including the tip to set up blog entries with session basic info and links in advance! See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 9, 2009

Back to Trust Agents – if you stop and think about it, as the book authors obviously did, we follow people online if they are credible ; if we can rely on their reliable information and presence manifested in frequent and regular posts; and whether or not they intimately engage us as people, not as sales targets.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

APRIL 9, 2013

For more information about how you can get started or improve your existing marketing, contact New Incite founder Jennifer Beever today. Social Media/Web 2.0 New Incite provides social media consulting, set up, training and outsource implementation services. b2b marketing plans social media'

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

JANUARY 20, 2011

Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. An online profile which includes age, sex and geographical information? Moms and grandmothers stalking their kids and grandkids? But they’re there. And, a lot of them work in business. Reality: Facebook Is a Marketer’s Dream.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100