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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

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359 Million Reasons to Join Google+

Crimson Marketing

The end result can be a whole new set of targeted prospects. . Users who are circling your brand have clearly shown an interest in receiving information from you. Google+ is a product of Google ; where do you go when you want to find out information? Say goodbye to general communication, and say hello to targeted messaging. .

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How to Be a Successful Social Seller

Crimson Marketing

Buyers now have the same information, if not more information, than the seller! What this means is marketing needs to actively get involved in providing sales with better information than the buyer. It’s marketing’s job to find out where buyers get their information and how they perceive it.

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Planning Successful Business to Business Lead Generation Campaigns

Crimson Marketing

I recently came across some interesting information on Lead Generation marketing solutions. Who is your audience and have you targeted them correctly? Corporate Marketing Other Interesting Topics lead generation marketing message targeted marketing' Market (aka Audience). Movement (aka Response).

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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

In other words, you should be proficient in the use of first party buyer data and third party data to build a better understanding of your target buyers. Using Data Marketing to Target Online Display Ads. The cost of conversion decreased significantly for consumers that received direct mail and saw targeted online display advertising.

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20 Devastating Content Marketing Mistakes [COMICS]

Crimson Marketing

I recently came across some hilarious information on common content marketing mistakes (as told through comic strips!). Failing to Target. Corporate Marketing Other Interesting Topics content marketing marketing concepts marketing message marketing solutions social media targeted marketing viral marketing' Abusing SEO.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles. Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

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