Martech

JANUARY 25, 2024

Rite-Aid’s reckless use of facial surveillance systems left its customers facing humiliation and other harms, and its order violations put consumers’ sensitive information at risk,” Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said in a statement. See our article here for ways to prevent that. Get MarTech!

Marketing AI 82

Marketing AI Paid Search Agency Lead Ranking Psychographics 82

Martech

NOVEMBER 1, 2023

Personalization/segmentation. Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Product feed recommendations. Refill reminders.

Marketing AI 128

Marketing AI Email Marketing Psychographics Advertising Agencies 128

The Point

APRIL 19, 2023

(Disclaimer: our agency partners with Rev to help inform audience, media, and content strategy for our clients.) Think of it as psychographics, but for B2B. By looking at how a company presents itself, their employees and other digital “breadcrumbs,” you can start to understand a company’s personality and how it will behave.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Inbox Insight

JANUARY 15, 2024

It provides valuable information about an organization’s tech stack, including the hardware and software they employ, the tools and application types they use, and how they implement and utilize these systems. This information can guide them in their account targeting , sales intelligence, and customer acquisition strategies.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Successful drip marketing requires personalization. It’s this personal touch that fosters a stronger connection between you and your customer.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SocialPilot

FEBRUARY 19, 2024

When a user gives a prompt (keyword, phrase, or topic), the AI applies this learned knowledge to generate new content that aligns with specified parameters such as tone, style, and subject matter relevance. This can result in content that lacks the subtle insights and contextually relevant information that human writers intuitively provide.

Generation 97

Generation Psychographics Content User-Generated Content 97

Navigate the Channel

JANUARY 2, 2024

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. They don’t conflate WOM with a stranger’s review online.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Digilant

MARCH 27, 2019

Utilizing Dynamic Creative (Optimization) elevates traditional programmatic display or video placements by delivering timely, relevant, and user-specific ads to those engaging with the media. Second, is relevance. This can be leveraging demographic, psychographic, life-stage, presence of children or competitive insight.”.

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. The less powerful variable strategy includes basic message personalization.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Spiralytics

JANUARY 29, 2023

Having an influx of data presents many opportunities for brands since they can use this information to make better decisions. Microtargeting is the process of using information that you have about a user to connect with them in a more personal way. What is Microtargeting? How Does Microtargeting Work?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Martech

DECEMBER 20, 2022

Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior.

Lead Ranking 95

Lead Ranking Loyalty Segmentation Marketing AI 95

Content4Demand

SEPTEMBER 17, 2021

At scale, that allows you to easily connect those interested accounts in the most relevant content you’ve got or inform you where your content whitespace is so you can create fresh, relevant content. How are progressive B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data? Conclusion.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. You can segment your audience to offer a more personalized experience tailored to the user’s intent. What Is SEO? Things can get a bit impersonal.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SendX

NOVEMBER 12, 2020

Over the years, the wealth of information on the World Wide Web has proven to be a great resource for businesses around the world. Today, we are able to harness that vast amount of information to significantly enhance business productivity and functioning.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Brandpoint

JUNE 4, 2018

It might take several million years and several million monkeys, but eventually they’ll accidentally hammer out a relevant page. Even so, the biggest challenge we face is creating content truly relevant to the audience. When you get down to it, the reason is that AI allows for in-depth personalization.

Marketing AI 72

Marketing AI Personalization Psychographics Ideal Customer Profiles 72

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

SendX

JULY 29, 2021

Make it Personal with a Video. SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. You can segment your audience to offer a more personalized experience tailored to the user’s intent.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Personalize your messaging and copy.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. ABM works well when you can personalize content and experiences. Which channels will reach potential clients with a relevant approach for each individual?

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

FunnelEnvy

SEPTEMBER 18, 2023

The idea is to translate the raw traffic like this: Into information to help you fill out a buyer persona template, like this: Source: Hubspot Why Buyer Personas Work The buyer persona helps craft tailor-made experiences for every buyer category. Psychographics: Interests, values, lifestyle, personality traits.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. Basically, zero-party data communicates a personal preference, be it the color of an item, clothing or shoe size, quantity, a birthday, how you wish to receive information, or even page settings. “So

Lead Scoring 125

Lead Scoring Lead Ranking Psychographics CMO 125

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Create engaging, relevant, and value-packed content that resonates with your audience. Your CRM reporting tools are gold for helping you make informed decisions. Go deeper than demographics and even firmographics.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

DivvyHQ

JUNE 23, 2017

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. The overall concept of content personalization on the web has been growing rapidly in the last decade. But here’s the question: How personal is too personal?

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

Brandwatch Marketing

OCTOBER 31, 2023

It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

It is best to gather as much information as possible, and to not fall into thinking details are irrelevant. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Digilant

OCTOBER 25, 2023

First-party data provides valuable information such as consumer demographics, attributes, purchase history, and product interest that can be mirrored to create more memorable touchpoints with new customers. This information will help shape the different audience segments the brand should focus on targeting in the areas they are expanding.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Launch Marketing

MAY 12, 2021

The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense. Then, use this information to construct a timeline that includes pre-production (e.g., Length of View.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

MARCH 27, 2023

For example, your target audience may be interested in personalized skincare. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Nurturing with a personalized approach helps leads become customers. Check out this post.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. It’s data collected from external sources, typically by third-party providers, who gather information from various channels such as websites, social media, public records, and more.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Digilant

OCTOBER 25, 2023

First-party data provides valuable information such as consumer demographics, attributes, purchase history, and product interest that can be mirrored to create more memorable touchpoints with new customers. This information will help shape the different audience segments the brand should focus on targeting in the areas they are expanding.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

Unbounce

NOVEMBER 21, 2021

A well-crafted lead nurturing email is hyper-relevant to the reader’s stage in the buying process. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. Psychographic segmentation : Creating audience groups with similar psychological traits like preferences or personality.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Anteriad

DECEMBER 14, 2022

Chiefmartech and MartechTribe predict that generative AI and AI for dynamic personalization usage will accelerate in 2023. Generative text AI can support blog writing, social media or even personalized sales emails. These tools can synthesize tons of information and turn it into unique content.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

xiQ

APRIL 4, 2022

About xiQ’s Personality-driven Sales and Marketing Platform. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. About xiQ’s Personality-driven Sales and Marketing Platform.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Ranking Lead Scoring 62