Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Use a social publishing site like scribd.com to gain a larger audience for your white papers. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Provide this information in plain English with compelling reasons for people to do business with you.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. You can follow any responses to this entry through the RSS 2.0 They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Like Be the first to like this post.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Buzz Marketing for Technology

OCTOBER 4, 2008

For every website a presenter mentioned, I was able to grab the link and supporting materials to fill out my notes immediately, something I wouldnt have been able to do if I took notes with my traditional paper and pen. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Whom do you trust when you are looking for authoritative and credible information?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features 60

Features Web 2.0 Planning Work Management 60

The Point

NOVEMBER 16, 2011

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages?

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Buzz Marketing for Technology

JULY 28, 2008

His name is george dafermos, and his paper is titled " Management and Virtual Decentralised Networks " Â In my opinion it should be required reading for management consultants and line managers / executives working with or in 21st century organizations. Enterprise 2.0 Spigit - Enabling Enterprise 2.0 Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. This white paper aims to change that perception of them. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Last month, I linked to a post about Enterprise 2.0 Enterprise 2.0.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

MAY 31, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. This white paper aims to change that perception of them.

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JUNE 27, 2008

Today all work is knowledge work because even the most manual of activities such as farmer digging post holes for a fence requires pre-planning using their spatial information system, the use of GPS to position the hole and entry of data when it’s done. I prepare papers and briefings. Posts RSS & Comments RSS.

Work Management 100

Work Management Conversion RSS Web 2.0 100

Buzz Marketing for Technology

JULY 24, 2008

Today’s featured site: The Paper Bull. Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Like Be the first to like this post.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Buzz Marketing for Technology

JUNE 27, 2008

PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. I belong to Classroom 2.0 (for for educators using Web 2.0 Subscribe via RSS Reader. Join My Spaces and Places!!!

Education 100

Education Personalization Wiki Social Networks 100

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. That is the value to me of Web 2.0 That is the value to me of Web 2.0 That is the value to me of Web 2.0

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JUNE 27, 2008

Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. In the PowerPoint shown during the class, Whitney also took on the big task of defining Web 2.0: Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 No jumping through hoops to keep your information private.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. RSS Feeds » SUBSCRIBE TO CIO. Marc Prensky coined this term in 2001, in a paper titled, â??Digital While this may be a wonderful way to bring new ideas into the firm, it also exposes proprietary information as workers seek to more fully define the problem space theyâ??re src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. Do they ask for information that you feel is irrelevant to your intent? They have a direct impact on your bottom line. What’s the solution?

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0 All the while, the individual may wish to link selectively to an evolving parade of Web 2.0 This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 and an expanded view of ePortfolios.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100