KoMarketing Associates

JULY 24, 2018

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. The information captured there affects the marketing and sales department. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

FEBRUARY 9, 2016

Informative. Marketo: What is Marketo? Sometimes we like a few laughs with our information. Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). For more information, be sure to check out these resources: 30 Tips for Successful Social Media Marketing. Additional Social Media Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 11, 2013

Per blog post highlighting the report, the information “ underscores research from a comprehensive survey created in conjunction with BtoB Magazine, and explores the skills and technologies marketers need to improve ROI (of their marketing efforts). ” View the full report. The Definitive Guide to Marketing Automation.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 26, 2016

While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Being annoying and giving your customers the information they want are two very different things. They can also help inform your social content strategy. Go Beyond Demographics.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

JUNE 17, 2016

Anne Murphy , senior managing editor at Kapost narrates a humorous, yet very informative video all about content marketing. Keith describes emotion, information, aspiration and identity as the four key pillars to a successful content strategy. Marketo: What is the “Content” in Content Marketing?

Video Marketing 120

Video Marketing Content Marketing Advertising Agencies Content 120

KoMarketing Associates

NOVEMBER 26, 2019

After the user submits their information, they then have access to the desired landing page. You may be wondering how you can access lead information if they submit the data through LinkedIn and not your website. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Marketing.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

AUGUST 3, 2017

As a result, it’s important for B2B marketers to ensure they are getting the right information out to their audience. B2C customers follow similar steps in their own purchasing funnel, but the way they find information and make decisions is often self-guided and on a shorter timeline, according to TrackMaven.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

AUGUST 19, 2014

A couple of years ago, Marketo published an infographic on right- and left-brained marketing, with the assumption being that predominant personality traits guide the type of marketing campaigns you design. a) After a post has gone live, we inform everyone responsible for communication (PR, social teams, etc.) Glitchska. a) False.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

OCTOBER 31, 2013

Marketo’s Content Marketing Page. As a marketing automation provider, Marketo covers all aspects of the digital marketing field, including content. This comprehensive page is packed with useful and informative B2B content marketing webinars, ebooks, reports, buyer guides, and more.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

KoMarketing Associates

APRIL 19, 2016

Additionally, since the visitor has likely made at least one other touch with your brand at this point, asking for basic personal information to start the conversation is acceptable here. This gives content marketers an opportunity to provide the visitor with all the critical information they’re looking for. HubSpot Pricing.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

JULY 14, 2015

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. But, outside of regular content and social updates, what types of content could help improve B2B brand awareness in the highly-competitive digital space? High-Quality Resource Sections.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120