BenchmarkONE

DECEMBER 1, 2021

For most marketing agencies, it would be between three to five years on average. . But when you compare it to larger marketing agencies, you’ll be surprised to find that the average length of client engagements can go much longer, with global top 40 agency-client relationships lasting 22 years on average. .

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? For many of them, virtual events expanded their access to actionable information. Chris Wood, Editor.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

BenchmarkONE

AUGUST 20, 2020

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. The Value of Transparency.

Transparency 107

Transparency Trust Marketing Marketing Automation Services Customer Surveys 107

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Provide Valuable Information and Expertise Without Asking Anything in Return.

Trust Marketing 360

Trust Marketing Content Marketing Ad Building Content 360

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Buffer

JULY 2, 2020

I had known about Buffer's value of transparency at work and about our practice of email transparency, but what I hadn't realized was that sometimes the benefit of transparency can become a burden. That's what was happening with transparent email. Every email is public within the team. Everyone knows everything.

Transparency 100

Transparency Work Management Thought Leadership Marketing Management 100

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 114

Ethics Trust Marketing Paid Search Agency Lead Ranking 114

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 278

Stats Advertising Agencies Paid Search Agency Work Management 278

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Planning 355

Planning Work Management Marketing Management Allocation 355

Sprout Social

AUGUST 17, 2022

Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. Looking for more inspiration to level up your social marketing campaigns? The post 10 social media monitoring tools to inform your campaigns appeared first on Sprout Social.

Social Media 121

Social Media Tools Campaigns Media 121

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Be transparent about any flaws in your products and services. Lead with Transparency. Transparency builds trust in your company – every bit as much as your expertise.

Work Management 329

Work Management Marketing Management Content Marketing Content 329

Content Standard

DECEMBER 22, 2017

The coming year promises to be a big one for transparency and updates in the social space, hopefully stemming the flow of future political incursion and audience misdirection. But what will this social media regulation and change mean for marketers? The Implications for Marketers. Ads as the Adversary.

Transparency 106

Transparency Social Media Social Marketing Media 106

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

illumin

MARCH 31, 2021

Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […].

Transparency 52

Transparency Automation Privacy Advertisements 52

illumin

MARCH 23, 2021

Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […].

Transparency 52

Transparency Automation Privacy Advertisements 52

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 362

Enterprise Management Marketing Automation Services Marketing AI Work Management 362

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership.

Marketing AI 124

Marketing AI Ethics Work Management Marketing Management 124

ClearVoice

OCTOBER 15, 2018

Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. Social transparency tools and strategies.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. Communication and Transparency Must Be Part of Your Plan. Timing Your Communications.

Planning 285

Planning Conference Transparency Paid Search Agency 285

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. This new development is worlds away from the in-your-face tactics of marketing’s past. Marketing that didn’t “feel” like marketing.

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

Content Standard

MAY 23, 2018

Influencer marketing campaigns can be messy. And then there’s the problem of getting what you paid for: Even if you’re able to find a solution that aids in every step of the campaign and tracks every data point you’re seeking, a lack of transparency makes it easy to call that data into question.

Transparency 57

Transparency Work Management Marketing Management Click Fraud 57

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Twitter 127

Twitter Product Planning Transparency 127

Trade Press Services

MAY 28, 2024

This trust is not built overnight but through consistent adherence to ethical marketing standards and regulations. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 56

Ethics Marketing AI Advertising Agencies Brand Identity 56

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 90

Work Management Intent Data Buyer Intent Marketing Management 90

Martech

FEBRUARY 27, 2024

Yet, pursuing “true fulfillment” in marketing feels hollow when we chase fleeting. The current landscape is littered with empty promises and manipulative tactics, now more than ever, leaving audiences drowning in information overload and craving genuine value, transparency and trustworthy brands.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Fulfillment Planning 106

sagefrog

MARCH 13, 2024

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Information is more accessible than ever before. Do your research.

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 276

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 276

Salesforce Marketing Cloud

MAY 6, 2024

We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. The audit looks at data inputs, the decision-making process, model training, and the outcomes, to identify biases or errors.

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

Heinz Marketing

DECEMBER 2, 2017

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Transparency Creates Trust. Being transparent makes your advice informed and more realistic. Thanks for the advice, Robert Terson. Great advice, Anthony Iannarino.

Transparency 61

Transparency B2B B2B Sales Trust Marketing 61

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. What other technologies will achieve transcendent growth in 2023?

Trends 201

Trends Planning Content Marketing Marketing Management 201