Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. million likes*.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. More than seven in 10 respondents said they aren’t sure how to improve customer loyalty at a time when peer reviews and open sharing are making customers more informed, more critical and less loyal.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MAY 27, 2010

I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Those early outposts looked little like the Facebooks and LinkedIns of today, though. Does it set the stage for a deeper discussion of social communities? Is it appropriate to a B2B setting? All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust. Friends are a virtual version of their real-world equivalent.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

SEPTEMBER 6, 2011

If you want to grow your score, you can log in to the site and give it a bunch of information about your online activities. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. Many people have a Klout index and don’t know it. The service crawls Twitter and ranks members automatically.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

NOVEMBER 8, 2011

At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. How do you think the recruiting business will be changed by this?

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

JUNE 24, 2010

Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. A simple example of how you might use this information is to measure traffic to a landing page and analyze the number of visitors who fill out a registration form according to the referring source. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

This is kind of critical information to know if you’re going to cite the results in a responsible publication. Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. ” That’s all.

Research 50

Research Lead Scoring Lead Ranking Validation 50