Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. If You Build It, So What?

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

OCTOBER 26, 2011

You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. It was so simple back then, wasn’t it?

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JULY 10, 2015

The media intelligence tools you choose should be specific for your needs, whether that means specific to the social channel you want to focus on, the industry you are a part of, or the region you cater to. Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

NOVEMBER 1, 2013

Because what Facebook does can give us clues as to how the whole industry will go. YouTube is definitely a more important place for video. I am already overwhelmed by Twitter–and LinkedIn and Google+ are not far behind. If you tried to find the most important face of social media, it has been and continues to be Facebook.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

NOVEMBER 11, 2013

Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. This might sound like a lot to manage but Greg takes you through it step-by-step in Chapter 6, Video Marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

DECEMBER 14, 2020

Nearly all evergreen issues change slightly as conditions in the industry evolve. The key is to keep an eye on industry changes that are trending in conversation with your clients and prospects. At the other end, we have Twitter and TikTok. Media Madness. Media Madness. At one end are e-books and in-depth analyses.

Content Marketing 163

Content Marketing Content Curation Advertising Mediums 163