industry Information Related Topics 
Anything Goes Marketing
OCTOBER 18, 2010
Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. The importance of blogs in your B2B marketing mix can't be overlooked.
Anything Goes Marketing
NOVEMBER 19, 2006
Here are some of the items I really liked: In my industry, we sometimes preach to hold off on passing leads (inquiries) to sales until they are "qualified"(I don't even want to get into a definition of this). They may have inside information that could help the lead along in the sales process.
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Anything Goes Marketing
APRIL 7, 2010
When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.
Anything Goes Marketing
SEPTEMBER 16, 2007
They are helpful as they provide useful information. Are you trying to demonstrate leadership in your industry? Consider creating a widget that will include your logo, a link to your website and provides useful information (see point #1) that will demonstrate your knowledge on a particular subject. Market to your prospects.
Anything Goes Marketing
MAY 26, 2007
There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. If the person has a question about your industry, product or service have that person contacted right away!
Anything Goes Marketing
OCTOBER 23, 2006
Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects.
Anything Goes Marketing
NOVEMBER 16, 2008
You would be amazed at how you can reuse the content you already have (blog posts, newsletter articles, industry white papers, demos) and create a specific and defined automated program that is designed to target a specific segment and has a specific marketing goal. Reduce the complexity to getting access to information on your website.
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