Industrial Marketing Today
DECEMBER 22, 2011
That’s the power of inbound marketing with content. Manufacturer’s Marketing Video Becomes a YouTube Sensation. How Relevant Marketing Content Helps B2B Branding. B2B Lead Generation without Lead Nurturing is Doomed to Fail. Deconstructing the Four Stages of the Industrial Buy Cycle.
Industrial Marketing Today
JANUARY 3, 2012
Post videos to your branded YouTube channel. See my post, “Content Marketing: Think Like a Publisher, Act Like an Investor.” ). That is exactly how inbound marketing with content is supposed to work! Let me know what you think of my industrial marketing strategy of creating a content series.
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Industrial Marketing Today
NOVEMBER 3, 2011
I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. Post them to social sharing sites like SlideShare and YouTube. A sure sign of that is the number of conversations that I have had recently with my current clients and new leads. Blogging can a be a two-way street.
Industrial Marketing Today
APRIL 26, 2010
Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.
Industrial Marketing Today
MAY 18, 2010
Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
AUGUST 16, 2011
Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. On YouTube, I found a video from CARR Machine & Tool Company that takes a refreshingly different approach to differentiate the company by putting the focus squarely on the customer.
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