Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

MARCH 27, 2012

Vendor content in B2B Marketing should go beyond the need to simply explain your product, the strategy behind it and the features and benefits that support it. One way to accomplish part of this is to create a destination for your content. Deliver Content That Is Helpful.

Inbound Marketing 100

Inbound Marketing Content Paid Search Agency Buying Cycle 100

Leading Results Rambings

JUNE 24, 2014

And it means vendors that you are truly jazzed to represent. At Leading Results, I’ve gotta say, we do love our primary vendors – we have only two – but we are passionate supporters of them, because they are there for us and help us to be our best. It requires employees that are pulling in the same direction.

Vendors 40

Vendors Hubspot Inbound Marketing Tagging 40

Smashmouth Marketing

AUGUST 19, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Customer Experience Matrix

JULY 28, 2010

So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Martech

JULY 30, 2021

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Quality Vendor. Quality Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Engagio

FEBRUARY 25, 2021

Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. Misallocating your attention to incorrect accounts is a costly mistake—causing you to waste your most precious resources: time, money, and attention from both Marketing and Sales. Accuracy is critical.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. They know what they need and are looking at vendor sites for specific information.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

ViewPoint

DECEMBER 16, 2016

Should your company be all in on inbound marketing. If you are selling an enterprise solution with a complex sales process going all in with inbound will drive your average deal size down and you will be missing out on bigger more profitable deals. Don’t be all in on inbound marketing. Short answer: no.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Quality Vendor. Quality Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

KoMarketing Associates

JANUARY 2, 2018

As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Obtain Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 74% of B2B marketers say they are seeing customers taking more control over the buying process. Read next: What is ABM and why are B2B marketers so bullish on it?

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

BOP Design

OCTOBER 13, 2020

Remember that your existing audience may be a mix of customers, vendors, and prospects. LinkedIn is a great spot to craft a paid ad for a webinar – particularly since LinkedIn users often turn to the platform for professional development and vendor resources. Contact us today to speak with our B2B inbound marketing team.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Have we outgrown our current marketing system? Is lead scoring a crucial part of your marketing process?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

Martech

MAY 23, 2022

In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s inbound marketing platform. Get the daily newsletter digital marketers rely on. What it is. Why we care.

Hubspot 80

Hubspot Marketing Management Paid Search Agency Inbound Marketing 80

BOP Design

NOVEMBER 30, 2021

You likely follow industry publications or thought leaders, either in marketing or your industry, so poke around and see what people are talking about. Another avenue is to look at your competitors, vendors, and/or clients to see what they are doing.

Marketing Agencies 2 117

Marketing Agencies 2 Advertising Agencies B2B Marketing Tips 117

SmartBug Media

AUGUST 27, 2021

However, it is possible with the right inbound marketing approach. Marketers rely on personas to make decisions, create strategies, and pivot when both aren’t working. Marketers rely on personas to make decisions, create strategies, and pivot when both aren’t working. Start with Your Student Persona.

Leads 78

Leads Lead Marketing Qualified Leads Inbound Marketing 78

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads. The rush to Account-Based Marketing (ABM) is the primary evidence of that same trend. You know your business. You know the questions to ask.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Martech

FEBRUARY 3, 2022

Nearly all companies offer the same basic capabilities for email, website tracking and a marketing database. Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)? Is lead scoring a crucial part of your marketing process? Are reporting and analytics the key features you need?

Marketing Automation Services 94

Marketing Automation Services Work Management Marketing Management Marketing Automation 94

SmartBug Media

DECEMBER 11, 2019

Leads at this stage in the sales funnel aren’t quite ready to evaluate vendors, but they are focused on researching all the ways they can solve their problem. In MOFU, you’ll want to offer pieces like: Comparison guides—be sure not to compare vendors at this point; instead, you’ll want to compare solutions. Vendor comparisons.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

BOP Design

DECEMBER 3, 2020

Sales teams began to put more pressure on marketing for other ways to generate leads and B2B website leads became more valuable internally. Many B2B companies have shifted resources to inbound marketing (or assigned more value to it) and are contemplating tactics to reach a new audience. Ramp up inbound efforts.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Engagio

FEBRUARY 25, 2021

Any vendor that doesn’t spend most of their time making sure their account identification is accurate will hurt your business. Misallocating your attention to incorrect accounts is a costly mistake—causing you to waste your most precious resources: time, money, and attention from both Marketing and Sales. What are they afraid of?

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Oktopost

JUNE 1, 2023

A scalable social media publishing platform – one that integrates all the other marketing and team management tools you depend on – that automates all those slow, protracted tasks and focuses your attention on the most pressing parts of inbound marketing. Jump to Section What is marketing automation? Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Zoominfo

FEBRUARY 25, 2021

There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Inbound Marketing.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. For example, perhaps a visitor has just downloaded a vendor comparison on your website. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime.

Conversion 98

Conversion Landing Pages Lead Ranking Lead Scoring 98

KoMarketing Associates

JANUARY 19, 2022

Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation. We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc).

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

BOP Design

NOVEMBER 17, 2020

If you are finding that the leads coming in aren’t anywhere close to your target market, it is critical that you review your inbound marketing strategy and tactics. Finding and vetting a new vendor or partner may be one of many things on their to do list. Do they have realistic expectations for your product or service?

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. It’s going to be the partnership between the vendor and the client. Marketing must elicit feelings of trust, reliability and credibility.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

The Point

JUNE 5, 2018

The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. Marketers are just beginning that pivot. HJS: A significant proportion (71%) of respondents said that inbound marketing is an important source of new leads.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194