SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

SmartBug Media

JULY 2, 2021

Step 1: Reassess Your Keyword Strategy. For your blogging efforts to make an impact on your website traffic, you need to have a quality keyword strategy. Building this strategy involves sourcing keywords that are relevant to your brand, indicate that users are in the market for your solution, and have a low difficulty score.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). But have you ever considered using SEO practices for, say, informing marketing decisions? Organizing your keyword strategy by interest level. So for traffic, SEO is a must.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Hot tip: A good content and keyword strategy involves striking the right balance. Links, Inbound, Outbound, and External.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Marketing 261

MARCH 31, 2020

Insert your brand message where your audience is pursuing. This can range from webinars to user groups, to AMAs to live demos to networking breakout rooms. If you do not already have a strategy in place for search engine optimization (SEO), now is the time. Leverage an Experienced Marketing Contractor. Virtual Events.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

Hubspot

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SmartBug Media

APRIL 22, 2019

It would also give you a second opportunity to rank on the search engine results pages (SERPs) and compete with yourself. If, for example, your blog outranks your main domain for your branded keywords, this could be confusing for your audience. Competing against yourself on results pages can be seen as a pro or a con.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Ecommerce has been an extremely viable and profitable B2B sales strategy for them.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

FEBRUARY 18, 2013

The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Here's how: Talent. Potential roles.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . 9: Revenue Generated by Marketing. . New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. The only problem is that setting up your profiles and then waiting for prospects to come to is a strategy that does not cut it. Among the main reasons for this boom, lead generation stands out.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

seo.co

MARCH 16, 2021

And when it comes to filling the funnel with prospects, there are hundreds of strategies capable of being implemented. Believe it or not, almost every unique marketing tactic at the top of the funnel can be divided into one of two categories: inbound marketing or outbound marketing. What is Outbound Marketing?

Inbound Marketing 110

Inbound Marketing Top of Funnel Paid Search Agency Funnel Advertising 110

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. But constantly trying to access your target audience can be a tedious endeavor, and it may not always pan out the way you need it to.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Scoop.it

MARCH 17, 2022

In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). 2) Relevance: Understand the target audience for your content. Is your target audience local?

Social Media 28

Social Media Google Media SERP 28

Hubspot

JULY 13, 2011

Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Hubspot

JANUARY 14, 2011

If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. Create content that’s valuable to your target readership and you’ll attract inbound links.

SERP 28

SERP SEM Keywords Internet Marketing 28

Spiralytics

NOVEMBER 20, 2022

Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences. With tested and proven strategies, such as email and social media marketing, digital marketing is a vital asset that can enhance your online marketing efforts.

Course 118

Course Training Paid Content Paid Search Agency 118

SmartBug Media

MARCH 9, 2023

To promote your business and keep up with the ever-evolving landscape, we want to help you understand how you can leverage each type of media in your strategies and make the best of them. Do you want to discover how you can cultivate your audience, drive traffic, and achieve marketing goals this year? Keep reading.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. The Average Time Spent by the audiences on the website. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Brandpoint

APRIL 20, 2023

While this can be a good start, the long lead time and complex purchasing process of your products require a long-term engagement strategy. To achieve this, your content and engagement strategies should address the core concerns at each phase of the process, from seeking RFPs to making the final selection, and even beyond the point of sale.

Paid Search Agency 62

Paid Search Agency Enterprise Management Marketing Strategy Marketing & Strategy 62

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. But you can have an amazingly strong web brand for your local market. So don’t fear Penguin or the future of SEO as a profitable marketing channel. Say you''re a local dentist trying to rank for your best keywords.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Golden Spiral

JULY 2, 2021

Content marketing is a foundational element of a successful HealthTech marketing strategy. But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. 70% of marketers are actively investing in content marketing. Semrush ].

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. The end goal for the majority of marketers?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Love this article on #socialmedia #marketing that talks about #pinterest and has an image of a #puppy #lol. 20) Social media is free marketing.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

SmartBug Media

JUNE 8, 2021

As the digital landscape continues to evolve and mature, marketers need to be aware of what’s changing in search engine results pages (SERPs) and major search algorithms, in order to stay ahead of the curve and drive business results. Here are four important SEO trends that marketers should keep in mind this year.

SEO 90

SEO Trends Lead Scoring Lead Ranking 90

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. How can you improve SERP rankings for one or both? Let’s dive in!

SEO 100

SEO SERP Work Management Lead Scoring 100

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Single Grain

SEPTEMBER 13, 2019

Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. They discovered the following: 87% use video in their marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? 3 Key Distribution Channels for B2B Content Marketing. Tips to Get You Started.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. Who can the sales team close?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28