Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

Hubspot

JUNE 1, 2011

Contests have been a fun and effective promotional strategy for decades, but since the success of an online contest hinges so closely on generating a large volume of participants, having the right promotional strategy is crucial. When done right, social media will help your contests go viral. Tips and Takeaways.

Social Media 28

Social Media Media Buzz Blogger 28

MLT Creative

OCTOBER 27, 2010

As a B2B marketing professional, you realize that targeted and compelling webinars are an excellent marketing technique that can: Allow an introduction to new prospects through meaningful thought leadership. Provide a reason to proactively reach out to past prospects, subscribers, social media connections, and friends and allies.

Webinar Metrics 40

Webinar Metrics Tactics B2B Thought Leadership B2B 40

Hubspot

JUNE 24, 2011

Inbound marketing is awesome, but let's be honest: many marketers are still doing a mix of inbound and outbound marketing. The challenge in using both online and offline marketing tactics is integrating them in an effort to generate even better results than just one tactic would have experienced on its own.

Mobile Advertising 28

Mobile Advertising Cold Calling Internet Marketing Mobile Marketing 28

Optinmonster

FEBRUARY 10, 2020

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

DECEMBER 23, 2010

The majority of internet usage is via video content Start Producing Video Content today to Get Found by more qualified prospects and convert them into leads Tagged as: B2B , B2B Marketing , Video Content Marketing About @RBeale Ryan Beale is an Inbound Marketing Specialist - Sales at HubSpot. b2bmarketing

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. This places your company in a position to heavily influence your market. Higher Conversion (More Sales!)

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 link] 4 Tips for B2B Marketing on Facebook | inetdirectories.info [.] Impressive client list.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

JULY 23, 2010

In most cases it is also your post URL so make it count. You can take it one step further and make it even easier by just taken the RSS image icon and hyperlinking it to your RSS URL. Social Media – This seems like it should be common sense by now, but many bloggers still seem to miss out on this one. MEASUREMENT.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Inbound Marketing ROI: Calculating your inbound marketing ROI helps evaluate your monthly and annual performance in terms of revenue. URL Structure.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

OCTOBER 27, 2020

I log onto Twitter and see several people I follow have tweeted the same link. In other words, if something appears on SparkToro's list of buzzy articles or tools, it's usually something I should be reading — which makes sense, as links are algorithmically chosen based on their popularity with the SEO and marketing Twitter community.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

MARCH 4, 2022

Over 82% of businesses use content marketing to reach buyers across the customer journey. 74% of marketers admit that email marketing helps increase customer engagement. Online PPC advertisements provide a 200% ROI. Inbound marketing costs 62% less compared to traditional marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JUNE 6, 2014

Let''s take a moment to look back at six internet marketing trends of the last five years that are really not a thing anymore, and give you alternatives to take advantage of now. Follow Friday was very, very popular on Twitter back in 2009. Just make sure the URL is logical to type -- not a random jumble of letters. 5) EdgeRank.

Trends 28

Trends Ad Exchange Paid Search Agency Facebook 28

Hubspot

JUNE 19, 2014

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. DM: Direct Mail, or Direct Message (Twitter).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

MAY 23, 2012

If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. Got low site traffic?

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Free Download: 2010 Online Marketing Blueprint. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

AJ Kohn: Aj is owner of BlindFiveYearold.com , an online marketing firm specializing in search. AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Follow him on Twitter. Our Experts.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Hubspot

AUGUST 9, 2012

The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers. Answers to the Top 9 Questions About Using LinkedIn Ads to Drive Leads. Do you have that “ positive disruption factor ?”

Cost Per Thousand 28

Cost Per Thousand Linkedin Cost Per Click Paid Search Agency 28

Optinmonster

AUGUST 27, 2023

Unlike other types of sales and marketing, content marketing makes people come to you rather than you reach out to them (though there is some overlap between the two). That’s why content marketing is part of inbound marketing. Content marketers create, curate, share, and distribute quality content.

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) It is entirely possible for your marketing not to suck.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100