SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. But, for many B2B organizations the sales engine is not turning. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). More leads in, more revenue out.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

The Mx Group

AUGUST 1, 2018

The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. SiriusDecisions.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Buyers Want Personalized Content. Strategies are always subject to change.

Organization 120

Organization SEO Practices Best Practices 120

Webbiquity

JANUARY 3, 2011

How can you improve your blog’s position in search engines? Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Avoid common mistakes that can cost you traffic and goodwill? Grow your audience? Blogging Guides, Tips and Techniques.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

SnapApp

APRIL 13, 2017

While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Single Grain

JUNE 8, 2021

To be a good copywriter, you need more than an outstanding author portfolio ; it is crucial to have a strong understanding of those with whom you are trying to connect and convert. This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Websites 140

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. Nonetheless, B2B marketers can benefit immensely from a viral content strategy.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Hubspot

SEPTEMBER 7, 2016

In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors? Every company has competitors. Why is this so important?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

FEBRUARY 15, 2017

“Something that is conferred or bestowed especially on the basis of merit or need.”. That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. Some amazing content from June. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Is lead generation killing marketing? You could hear the proverbial pin drop in the room after he said it. We need one, too.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Single Grain

JULY 8, 2021

This marketing tactic is simply a way to find and connect with the right people at the right time to grow your customer pool. Business-to-business (B2B) marketing does leverage technology to scale and drive efficiency in the lead-generation process, but there is a need to streamline these solutions for maximum impact.

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. Click To Tweet. Get A Free Consultation.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Optinmonster

JULY 22, 2020

Do you want to know the best B2B lead generation strategies to help your company grow? B2B marketing can be tough. The good news is that B2B lead generation isn’t as difficult as most people think. But before we do anything, let’s look at what we mean by “B2B lead generation.”

Lead Generation 99

Lead Generation Work Management Lead Scoring Lead Ranking 99

Hubspot

NOVEMBER 20, 2015

Most of those people don't really want to talk to you. and they can be pretty hostile about it. So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect's day? This utopia of lead generation is, in fact, a possibility. Keep reading.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. Marketers who want to add agile techniques can find a quick start guide here.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Read this guide.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. In the last decade, B2B buyers and their behaviours have shifted significantly, in part due to the technological advancements that have taken place in this time. The decision makers in B2B businesses are also changing, with Millennials now comprising half of all B2B buyers.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Hubspot

OCTOBER 28, 2013

I know, today''s date isn''t all that surprising, but it means that Halloween is on Thursday. I don''t know about you, but realizing that kinda freaked me out. For all of us who haven''t planned our costumes (cough, me, cough), you have less than a week to get one. Here you go! Guess what, guys. last year.

Budget Programs 28

Budget Programs Template Planning Design 28

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! In case, you missed the recording, here it is: View the webinar recording.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Email Marketing. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Content marketing costs 62% less than traditional marketing and generates up to 3X more leads. TABLE OF CONTENTS: ↓ What Is a Content Marketing Agency.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Outgrow

APRIL 1, 2021

It’s the first and most important of generating a customer and we’re here to tell you all about it. . Lead generation is the process of attracting leads (potential customers) into a contact management or marketing software system. You cannot reach out to a 16-year-old girl with offers on investment and banking.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Outgrow

MAY 6, 2020

Top 15 Content Marketing Agencies on the West coast of USA. We all know that content marketing is the key to success in this competitive market. But the question is- What makes your content stand out? Well, it’s not just about creating catchy content, you also need to market it.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As a result, static, text-heavy content isn’t enough on its own. Click To Tweet.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I hope this gives you some new reading material to enjoy with your morning coffee. 2) B2B Inbound. 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

SnapApp

APRIL 3, 2017

Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I hope this gives you some new reading material to enjoy with your morning coffee. 2) B2B Inbound. 1) Adhere Creative.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

APRIL 27, 2015

You did it. You started blogging for your business. Trouble is, things aren't panning out exactly how you expected. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. 1) Do I know my audience? Don't know where to start?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. You know what a great solution for that problem is? LinkedIn for B2B Marketers.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28