sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 120

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 120

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Social Media 204

Social Media Promotion Creativity Media 204

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

B2BMarketing.net

APRIL 18, 2024

In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals. You can invite guests who are likely to become clients in the future.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This is the data you directly collect across your marketing tech stack. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Heinz Marketing

SEPTEMBER 9, 2022

By Matthew Lallas , Marketing and Sales Intern. I had the pleasure of interning at Heinz Marketing this summer. While I’ve gotten to experience marketing in a college environment (classes, clubs, campus organizations) and a B2C organization, I was completely new to the world of B2B and agency marketing.

Ideal Customer Profiles 102

Ideal Customer Profiles Lead Ranking Paid Search Agency Budget Programs 102

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

BenchmarkONE

AUGUST 10, 2022

Every marketing agency wants to be successful. Signing a ton of clients means more billings and more revenue, but it isn’t easy. Here are some tips for getting your agency seen and finding clients that will want to partner with your marketing agency. . Promote Yourself. Network Like The Pros.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. People want to connect with — and do business with — people, so your profile image should be a picture of you. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything. And how will I do business without my social media network? The Bots Banned Many from Social Media Networks. Know the Rules of Each Network.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. SMBs can implement similar strategies to launch retail media networks that help drive revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We build a custom technological framework for the unique search profile discovered in the analysis stage.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

Social Media 105

Social Media Statistics Marketing Management Ideal Customer Profiles 105

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 109

Paid Content Promotion Ideal Customer Profiles Tagging 109

Webbiquity

AUGUST 17, 2021

The reach of each network is as follows: Ø Facebook page 1-2% average. Additionally, if you only tiptoe into Pinterest, not taking advantage of the network’s full offerings, you may be missing out. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts?

Social Media 360

Social Media Advertising Channels Media Business 360

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This visibility is crucial for attracting potential customers who are actively searching for related topics or products. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 96

Social Media SEO Optimization Media 96

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. Looking for a solution for your business, you live in a perpetual FOMO that promotes totally ineffective behavior on said social networks.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139