Vidyard

JANUARY 8, 2021

HubSpot Academy: Remote Sales Training Lesson. A well-respected resource for all things sales and marketing, HubSpot Academy offers the Remote Sales Lesson: How to Move From Field Sales to Remote Selling. Topics include outbound demand generation, professional sales and sales management. Gong: Ultimate Kickoff Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Integration of viewer data to other core systems such as Salesforce, Marketo, or Hubspot. Pro Tip: When working through this template, consider your long-term company-wide strategies.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

JANUARY 16, 2018

I wrote a blog for HubSpot about this, about video being built on a biological mechanism that’s not going to go away anytime soon. If you’re a sales rep looking to learn actual ways to embrace video throughout the entire sales process then “ Tips and Hacks for Selling with Video: Reel Stories from Real Sellers ” is the video for you!

Video Marketing 50

Video Marketing Tips Response Rate Sales Cycle 50

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Pro Tip: The course is free, but if you want to get certified , it’ll cost you $199 USD. Except maybe us…).

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

JUNE 15, 2020

Soundbites improve with use, and tips solidify into tribal wisdom. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention. There are two things faster than sound: Supersonic jets and sales team gossip. Chatter makes everyone better.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Vidyard

JULY 27, 2022

Video Resume Recording Tips 5.1 7 Tips for Recording Video Applications 5.1.1 #1: Pro Tips for Sales Videos 1. 6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples 2.1 Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot) 3. How to Make a Video Resume 4.1 #1: 4: Use props 5.1.5 #5:

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

JUNE 15, 2020

HubSpot's Tips for Rolling Video Out to a Global Sales Org. Morgan Jacobson, Principal Manager of Sales Strategy and Systems at HubSpot, shared a few tips about driving video adoption in a team spread across five continents. Learn more about process Morgan used to implement video at HubSpot in this case study.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Vidyard

AUGUST 13, 2018

We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. Video has become ridiculously easy to do yourself. It’s fun.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Pro Tip: The course is free, but if you want to get certified , it’ll cost you $199 USD.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 Hot Tip: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once. Hot Tip: Slideshows can be dry, so keep engagement up by adding in polls and videos, or consider breaking up the material into 15 to 25-minute sections. Webinar Best Practices 5.1

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JUNE 15, 2020

HubSpot's Tips for Rolling Video Out to a Global Sales Org Morgan Jacobson, Principal Manager of Sales Strategy and Systems at HubSpot, shared a few tips about driving video adoption in a team spread across five continents. Learn more about process Morgan used to implement video at HubSpot in this case study.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Vidyard

JANUARY 8, 2021

HubSpot Academy: Remote Sales Training Lesson A well-respected resource for all things sales and marketing, HubSpot Academy offers the Remote Sales Lesson: How to Move From Field Sales to Remote Selling. Topics include outbound demand generation, professional sales and sales management.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

JUNE 15, 2020

Soundbites improve with use, and tips solidify into tribal wisdom. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems If you find yourself in the position of having to convince management or senior leadership of the power of video, the best move is to get meta: Send them videos about video.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 Hot Tip: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once. Hot Tip: Slideshows can be dry, so keep engagement up by adding in polls and videos, or consider breaking up the material into 15 to 25-minute sections. Webinar Best Practices 5.1

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JANUARY 8, 2021

HubSpot Academy: Remote Sales Training Lesson A well-respected resource for all things sales and marketing, HubSpot Academy offers the Remote Sales Lesson: How to Move From Field Sales to Remote Selling. Topics include outbound demand generation, professional sales and sales management.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Pro Tip: If your company requires you to go through the formal RFP process, we still highly recommend writing out a requirements document so that you clearly understand what you need from a vendor.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 Hubspot: The Event Invitation. Software company HubSpot created a video to promote their INBOUND 2019 conference using footage from the 2018 event. How to Make a Promo Video 5.1 Set a Goal 5.2 Choose a Style 5.3 Script It and Storyboard It 5.4 Produce It 6. Promo Video Best Practices 7.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 27, 2019

Video Storytelling Tips 3.1 Some emotions are more effective than others for driving certain types of actions, according to HubSpot : Happiness leads to sharing. Video Storytelling Tips. Keep these video storytelling tips in mind as you begin to craft stories for your brand. Contents 1. Focus on Big-Picture Themes 2.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

MAY 2, 2018

In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Share some of your best tips (or videos) in the comments below. Look no further than our video selling examples!

Video Marketing 93

Video Marketing Examples Top of Funnel Account Based Marketing 93

Vidyard

JANUARY 7, 2020

HubSpot: The Event Invitation 6.3 Pro Tip: Use our free video script timer tool to find out how long your video will be based on your script. Hot Tip Use Vidyard’s Chrome extension to record a simple talking head promo video in one click. How to Make a Promo Video 4.1 Set a Goal 4.2 Choose a Style 4.3 Produce It 5.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

OCTOBER 11, 2018

Fortunately, we’ve done the heavy lifting finding out how top sales teams are using video to crush their quotas—along with their top tips and best practices for you to emulate. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

SEPTEMBER 19, 2018

A tip is to make sure you run through a few scenarios and know your lowest/highest possible threshold to make sure the points make sense to your marketing and sales teams. Last comes setting up your new video lead scoring system in your MAP of choice, whether it’s HubSpot , Marketo , or any other MAP.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

DECEMBER 10, 2019

The CEO of HubSpot, Brian Halligan, told them to geek out on video so they geeked out. So, they integrated their video content with their HubSpot marketing automation and CRM, and focused on promoting their videos through all their channels including their sales development team, throughout every stage of the funnel.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

JANUARY 18, 2021

According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. Speaking of strategy, here’s a little tip—not every video in your sales process needs to be made specifically for one person. Get Personal, Get Noticed. Master Video for Sales. Sign up Free.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. To say I’m passionate about inbound is an understatement. Video has really always been a part of my life.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

NOVEMBER 6, 2017

All the best sales advice out there, from Entrepreneur to Sales Hacker and HubSpot , tells you to have a plan. Salespeople all read the same blogs, attend the same events, and mimic each others’ tips to the point where executives bemoan “ receiving the alligator email again.” Customer service tips.

Webinar Metrics 77

Webinar Metrics Sales Cycle Sales Qualified Leads Consulting 77

Vidyard

OCTOBER 27, 2019

Video Storytelling Tips 3.1 Video Storytelling Tips A video is worth 1.8 Keep these video storytelling tips in mind as you begin to craft stories for your brand. Think about these storytelling tips next time you’re working on a brand video. Contents 1. Focus on Big-Picture Themes 2. Use Humor to Engage Your Audience 3.2

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

APRIL 4, 2017

Fortunately, we’ve done the heavy lifting finding out how top sales teams are using video to crush their quotas—along with their top tips and best practices for you to emulate. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making , Benfer is looking at all things video.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

APRIL 11, 2017

Hubspot reports that 59% of executives would rather watch a video than read something and, if you’re looking to differentiate yourself from all the other salespeople barking at their door, personalized videos in their inbox are the way to go. Drop ‘off the record’ tips. Don’t let email or the phone limit your likeability!

Broadcasting 90

Broadcasting Paid Search Agency Sales Cycle Video Marketing 90

Vidyard

SEPTEMBER 14, 2021

64% of those who transitioned to virtual selling in 2020 met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition.” ( HubSpot ) Keep reading to learn all about the basics of virtual selling for financial services. Contents 1. What’s the Secret to Virtual Selling for Financial Services?

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

JANUARY 18, 2021

Get Personal, Get Noticed According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Vidyard

FEBRUARY 4, 2016

These tips assume you’re already riding along on that bandwagon, have a video idea cooking, and just want that extra juice to pump those registrations up even higher! Instead, it might be to learn more or maybe even to hear from speakers who will be at the event (see the next tip!). Sign Up Now! It might not be to register immediately.

Video Marketing 50

Video Marketing Paid Search Agency Opt-out Click Rate 50

Vidyard

OCTOBER 22, 2013

In a series of interviews lined up at Hubspot Inbound ’13, we scored this awesome chat with the amazing Aussie, Paull Young of charity: water. Here’s a few examples from the charity: water video collection that I think are especially great.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Vidyard

JANUARY 9, 2017

Here are 6 tips to help you have conversations that move the needle. Hubspot published a great blog post about statements that make salespeople sound insecure. Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Know the person and company on the other end.

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Vidyard

JANUARY 9, 2017

Here are 6 tips to help you have conversations that move the needle. Hubspot published a great blog post about statements that make salespeople sound insecure. Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Know the person and company on the other end.

Conversion 50

Conversion Eye-Tracking Churn Rate Touchpoints 50

Vidyard

JULY 29, 2014

Here are some tips to make sure you’re getting a Marketing Automation Platform that will not only fit your current video marketing needs, but also scale as you produce more and more amazing content. Alternatively HubSpot has put together a whitepaper on how to ensure your RFP matches your needs, but it’s a bit more high-level.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Any tips for marketers just getting started with martech? What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60