Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 12 solid video content ideas to bolster your social media presence: 1. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. When your audience feels seen , they’re also likely to repost your content throughout their personal networks. Image Source: Sprout Social.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

JULY 3, 2023

One of its best features is the ability to find current trending topics from social media. is a site by HubSpot helping entrepreneurs build successful businesses. The newsletter and network also help readers discover sources for funding and product market fit. Image Source 3. See Content Explorer in action in the video below.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. This is a very successful company. That’s certainly not always the case, of course.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Social Media. What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. That way you can easily see who is driving the most traffic. That means likes, shares and comments.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand trust.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Envy

JANUARY 12, 2022

Direct Traffic“. Organic Social“. Paid Social“. Unfortunately, there is not much that can be done on HubSpot's side of things to bypass this. Here are some practical takeaways which may help mitigate and deal with offline contact creations: Verify that your HubSpot tracking code and script are firing correctly.

Contacts 118

Contacts Hubspot API Knowledge Base 118

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Here are their five go-to tips. Set expectations! Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Contently

FEBRUARY 28, 2023

The rumble of traffic. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). 56% of marketers consider blogging to be effective ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. organic SEO) can we leverage?

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Website traffic. Social listening. Give your social presence some personality.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. Where it gets interesting is in the correlations it surfaces.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI. See Our Work. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Hubspot

AUGUST 8, 2017

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media. How We're Increasing Engagement on Social Media.

Social Media 74

Social Media Hubspot Media PR 74

Navigate the Channel

JANUARY 8, 2024

Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On For more on video’s value, consider HubSpot’s video marketing guide or these insights from U.S.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. Social media marketing trends. Shoppable social media feeds. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. Social Media Examiner ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. It highlights important questions you should ask potential analytics providers ( including HubSpot!

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Only B2B

DECEMBER 29, 2022

HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions. Social Selling. Businesses that prioritize social selling have a 51% higher chance of exceeding their sales targets.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

MARCH 27, 2023

According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. More website traffic means more customers, and therefore more opportunities to sell your services online. Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy.

Service 82

Service Purchase Intent Landing Pages Psychographics 82