FunnelEnvy

DECEMBER 26, 2023

The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. This highly engaging form of media captures the average attention span for 61 minutes. Determining what your webinars should be about. The first webinar is always the hardest.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

SEPTEMBER 19, 2017

Meanwhile, 19% of marketers identified website traffic as their top KPI. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action? That’s a terrible metric to focus on. When in doubt, experiment.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). 56% of marketers consider blogging to be effective ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

OCTOBER 5, 2023

Check out this webinar on goal-setting and reporting for long-term success to help you narrow in on the dashboards you need. This will include effectiveness metrics such as website traffic, engagement, and conversion rates connected to specific campaigns. The first is website traffic.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. Every chance I get, I'm on LinkedIn searching for engaging content that teaches me something new about social media or content creation. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events.

Webinar Metrics 68

Webinar Metrics Work Management Landing Pages Marketing Management 68

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively. To start, listen.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Marketing Insider Group

JULY 14, 2020

Next to that are social media, text, and mobile. However, they have ramped up the release of educational content in the form of guides and webinars. For instance, HubSpot made their conversational marketing tool for free. More businesses are opting to use live chat as a way to research and interact with suppliers.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Only B2B

DECEMBER 29, 2022

The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. Social selling is a long-term endeavour.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Social Media Examiner.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Navigate the Channel

JANUARY 5, 2024

This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!) on social media. This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Do this on multiple marketing fronts, including social media, B2B account-based marketing, and email marketing. Social media marketing trends. Shoppable social media feeds.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. It highlights important questions you should ask potential analytics providers ( including HubSpot!

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. If this sounds like a lot of work, it's because, in many cases, it is.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Unbounce

JULY 6, 2020

Know Your Goal Create a Compelling Reward Pick the Right Form Fields Consider Your Traffic Sources Craft a Message-Match Headline Use Social Proof Keep Your Copy Short and Clear Write an Actionable Call to Action Apply Conversion-Centered Design Principles Optimize Your Form Create an Incredible Post-Conversion Experience.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

nDash

MAY 26, 2022

Those budget line items could include content creation, social media ads, influencer marketing, and costs for marketing tools. HubSpot’s Marketing & Analytics. HubSpot’s Email Marketing Tools. Examples of such activities include digital advertising, email marketing, lead generation, and social media.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. E-books, webinars and other lead magnets. These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads.

Paid Search Agency 113

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 113

Hubspot

OCTOBER 15, 2020

And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. HubSpot's Landing Page Builder. The 7 Best Leadpages Alternatives.

Landing Pages 90

Landing Pages Best Practices Top of Funnel Marketing Automation Services 90

Valasys

SEPTEMBER 22, 2023

One stellar example of influencer selection in B2B marketing that continues to resonate in 2023 is the collaboration between Neil Patel, a renowned digital marketing expert, and HubSpot, a leading inbound marketing and sales software company. Feedback Loop: Maintain open communication channels for feedback and improvement.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Startups Magazine) Over 90% of brands utilize social media for marketing. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

SEPTEMBER 30, 2020

Webinar pages (you need to integrate with a 3rd party tool). HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. Sales pages. Squeeze pages. A/B testing.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Hubspot

MARCH 11, 2020

Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. You can use marketing tools like HubSpot's branding resources to help you along the way. Start using social media to expand your reach. How are you supposed to attract customers when there's so much competition?

Promotion 96

Promotion CMS Development Work Management Business 96

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Whitepapers, ebooks, and webinars are all examples of potentially compelling offers. HubSpot Marketing Hub.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. So whether it’s for sales, coming soon announcements, maintenance, webinars, or optin campaigns, SeedProd has your back.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

LeadSquared

NOVEMBER 8, 2016

As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Whether it’s for sales, maintenance, webinar, or optin campaigns, SeedProd has your back.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125