Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Half of the clicks on SERPs go to the top 3 results. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Pew Research Center ). Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Scoop.it

MARCH 17, 2022

Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. HubSpot also places CTAs strategically throughout their blog posts. Boost social media content or run pay-per-click ads on Google SERPs.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Golden Spiral

JULY 2, 2021

When you consider the keywords people might be searching for in relation to your company’s product or service, “ebook” or “white paper” probably don’t come to mind. They don’t know if their question can be answered by an on-demand webinar, eBook, white paper, guide, or template. Semrush ]. It must sell the resource.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

SEPTEMBER 25, 2023

Your writing must be concise, informative, and tailored to your audience’s needs, whether you’re publishing blog posts, social media content, email newsletters, or white papers. SEO Knowledge Hone your SEO knowledge to optimize your site and content for better ranking on the search engine results pages (SERPs).

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Single Grain

AUGUST 18, 2020

Examples of SaaS companies with a free trial model (no credit card required) are Drift, HubSpot and Basecamp. Incorporate those phrases on your website to increase your chances of appearing at the top of the SERPs. For generating leads (free ebooks and white papers). 22 Brands with the Best Content Marketing Campaigns.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

Social Media 100

Social Media Media B2B Lead Scoring 100

ClearVoice

JUNE 9, 2020

” ~ HubSpot. White Papers. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot. This can be seen as a deceptive attempt to win more search engine traffic by dominating SERPs. When do writers write about products? Landing pages.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. White papers. For example, HubSpot audits and updates its blogs regularly. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

SmartBug Media

JUNE 11, 2020

Here’s a bit about how they work: Let’s say you have a piece of premium content, such as an e-book or white paper, that focuses on a particular subject. Below is an example of a featured snippet: This year, Google announced that sites appearing in Google's Featured Snippet won’t show on the first page of the SERP a second time.

Advertising Benchmark 102

Advertising Benchmark SEO SERP Domain 102

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. On the other hand, your material might take many various formats, including case studies, white papers, eBooks, cheat sheets, videos, podcasts, and infographics.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Outbrain

JULY 8, 2019

Blog posts, articles, white papers, ebooks, client testimonials, product descriptions, how-to guides, and more. According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. Written content is no longer king.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Hubspot

AUGUST 9, 2018

The responsibilities of an SEO specialist include improving the ranking of a website on a search engine results page (SERP), conducting keyword research, making technical SEO recommendations and designing the site architecture, and analyzing and applying metrics on website and keyword performance. Content Marketer.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. Optimizing Content for Higher SERPs Rankings Analyze the data to identify areas for improvement and optimize your content marketing strategy accordingly. Build high-quality backlinks to improve SEO.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

nDash

JUNE 2, 2021

Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. HubSpot’s Website Grader : A free SEO audit tool that grades websites according to their performance, mobile optimization, security, and SEO. HubSpot] The Ultimate Collection of Free Content Marketing Templates.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. HubSpot is influential when it comes to inbound marketing. Lending to the ad a newsworthy, topical angle.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. For example, ABM could call for a LinkedIn ad for a white paper or video with a call to action to download your case study.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. For example, ABM could call for a LinkedIn ad for a white paper or video with a call to action to download your case study.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

JUNE 23, 2020

E-books or white papers , which are often used as lead magnets to capture information like a user’s email address. And if all that’s not enough, take a look at a few of these case studies: ADP used white papers and a white paper search function to generate $1 million of new sales opportunities within three months.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Single Grain

SEPTEMBER 11, 2019

The high word count, shares and backlinks will all contribute to improved visibility on SERPs. If you have e-books or white papers on a similar topic, by all means promote them from your pillar page. HubSpot: The Ultimate Guide to the Best Productivity Apps. A high Google ranking. I think this is the wrong approach.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Optinmonster

AUGUST 27, 2023

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them. Ebooks Looking for a quick lead magnet?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Hubspot

JULY 17, 2012

Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! When you post your content to Google+ , you're making it more likely your company's content will rank well in Google's SERPs. Twitter's Superpower. Twitter brings a viral, buzz-generating component to your marketing.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. BuzzSumo is trusted by thousands of marketers, including top-notch companies like Expedia, HubSpot, BuzzFeed, and The Telegraph. 2) HubSpot. Infographics. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. According to HubSpot , eye-tracking studies show that readers spend more time looking at relevant images than they do reading the text on a page. 3) HubSpot. HubSpot doesn’t make this mistake.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

OCTOBER 1, 2020

This blog post from HubSpot goes super meta, featuring infographics in their blog post about how to create infographics: When it comes to the images on your page, there are a few best practices to keep in mind: Use high-quality images that are relevant to the content, not just random stock photos. Posts with images get 94% more views.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 SERPs: The Benefits of Being No. And 73% of U.S. companies now use social media for marketing. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100