article thumbnail

The Most Important Keyword for SEO in 2018

Webbiquity

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts.

Keywords 248
article thumbnail

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

The Creative Sparring Partner But allowing AI into even a small, well-contained part of your writing process can unlock incredible results. Focus your human energy on the highest-leverage parts of the writing process — intros, outros, structure, examples — and allow AI to do the heavy lifting of connecting your structure together.

Tools 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Make a Wikipedia and Wikidata page. Creating a Wikipedia page is actually fairly intuitive. Really small.

Google 67
article thumbnail

The Top 12 SEO Tools of 2018

Hubspot

HubSpot's Website Grader. HubSpot's Website Grader. Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts. and a Google bot!

SEO 101
article thumbnail

What Is a Blog, & Why Should You Create One

Hubspot

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 101
article thumbnail

Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) Increase Efficiency Not Add Processes.

article thumbnail

How Brands Creatively Hosted Virtual Offsite Meetings

Hubspot

But they also included their employees in the planning process. They also had a session with a specialist that was a step-by-step process of the Wikipedia editing process so employees understand the user experience. Hosting a virtual offsite doesn't need to be an overly complicated process.