Hubspot

OCTOBER 24, 2013

People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. The answer for PR pros to stay with the times and better their strategies is simple: Stop kickin’ it old-school. Press Releases Can Be Viable Content Type.

Press 28

Press Template Public Relations PR 28

Hubspot

NOVEMBER 3, 2014

It pretty much goes without saying that most business interested in growing are interested in more press coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. To that end, a little over a year ago, we chronicled the top gripes journalists have with PR people.

PR 28

PR Guerilla Marketing Public Relations Press 28

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Hired a new executive?

PR 28

PR Press Public Relations Startups 28

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. At HubSpot, we know the struggle. Here's an example of an outreach template you could use for another major social media platform, LinkedIn.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

MAY 12, 2015

This advice will help you whether you are trying to find a guest for your podcast, write better sales emails for your business, or even pitch a local reporter to get some press. For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends." Perfect Your Subject Line.

Peer-to-peer 28

Peer-to-peer PR Ad Exchange Outreach 28

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. January 10, 2014: We pulled an all-nighter from January 9-10 to polish up our campaign and do a first touch of outreach to a long list of influencers, friends, family, and more.

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

MAY 24, 2013

We had to try it, too: Check out Tobias with HubSpot co-founders Brian and Dharmesh on stage at last year''s INBOUND conference ! PR Outreach. But instead of sending a run-of-the-mill press release about the new website and promotion, the team sent letters to the press pretending to be Tobias.

Campaigns 28

Campaigns Inbound Marketing Banner Ads Press 28

Hubspot

JULY 21, 2015

Fortunately, our blog is hosted on Hubspot and they have a seamless URL mapping tool that took care of all that for us. Step 8: Do Some Link Update Outreach. Using a template email is definitely quicker, but as with all outreach efforts, a personalized approach is best. Press release. Step 4: Deploy!

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

TrustRadius Marketing

FEBRUARY 11, 2022

HubSpot Marketing Hub. Hubspot Marketing Hub is at the top of our Most Loved list, and a recent Top Rated award winner. This incredible marketing automation tool was #9 on our list last year, and we can only hope Hubspot Marketing Hub knows what a heartbreaker they have on their hands (don’t worry, we emailed them). GoToWebinar.

Enterprise Management 89

Enterprise Management Marketing Automation Services Work Management Marketing Management 89

Single Grain

FEBRUARY 23, 2022

They offer multiple services, including crypto SEO, social media marketing, influencer marketing, press releases, email marketing, and affiliate marketing. They help you acquire guaranteed press releases to build a network of cryptocurrency users. Crypto marketing agencies help crypto startups gain buyer attention. Top clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Hubspot

FEBRUARY 3, 2017

But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. Successful PR campaigns require work -- and lots of it. How to Prepare your Agency for a PR Launch. Launch Press Releases That Celebrate Wins. Ah, the good old fashioned press release.

Paid Search Agency 28

Paid Search Agency Advertising Agencies PR Ad Agencies 28

Single Grain

JUNE 3, 2021

Distribute Press Releases. Writing and distributing press releases is an art. Editors of news publications are choosy, so they won't accept your press release unless the story is big within your industry. Adverts are not press releases. Filtering helps to prepare a list of qualified profiles for outreach.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by HubSpot. It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Hubspot

JULY 8, 2020

In this post, I'm going to share five examples of social media scrapes that earned top-tier publisher press, and why they worked. Explore Twitter to learn more about a pressing topic. But first — what does social media data scraping mean, anyway? What is social media data scraping? Online , Women's Health , and Elite Daily.

Social Media 69

Social Media Creativity Media Content 69

Hubspot

DECEMBER 21, 2011

So how does a company do great PR while still maintaining inbound marketing best practices ? How to Rock PR Like an Inbound Marketer. Journalists get pounded with thousands of press releases and story requests from PR professionals on a daily basis. Tip #10: Create Brand Evangelists - Let Others Do PR for You.

PR 28

PR Inbound Marketing Public Relations Press 28

Hubspot

DECEMBER 14, 2016

Gather Insights via External Outreach. If you're looking for an outsider's opinion, try doing some outreach to journalists or various digital publications that have previously covered some of the campaigns you analyzed above. Then it came down to outreach. Plan around that, too. Step #4: Organise your assets.

Planning 36

Planning Campaigns Sample Press 36

Martech Advisor

JANUARY 28, 2020

It immensely helps if you build relationships with journalists and publications to get an opportunity to be featured on their websites in the form of a thought leadership piece, PR coverage, or interview. Your organic and content outreach efforts should outperform your competitors to make the first contact with your audience.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

MARCH 2, 2022

Top Clients : HubSpot, Drift, InVision. Defined as a “full-funnel digital marketing” agency, From the Future provides all sorts of digital marketing-related services, such as SEO, PR outreach, content marketing, CRO, and analytics. Specializes In : SEO, social media, UX. Look beyond acquisition.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 52

Hubspot

AUGUST 11, 2020

And there's one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let's review what I've learned about how content creators and digital PR professionals can successfully work together to create engaging, newsworthy content.

PR 101

PR Outreach Verticals Content 101

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Connect with HubSpot : Buyer persona profiles.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Hubspot

MARCH 19, 2013

PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. 5) Personalize Your Outreach.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). What Would Google Do?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

MAY 15, 2013

Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. In addition, aspiring PR pros were taught to tailor the release to the few, not the many. In addition, aspiring PR pros were taught to tailor the release to the few, not the many.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

NOVEMBER 1, 2011

One of my first bosses pointed this out to me early in my career after a campaign snafu that resulted because the press relations and advertising teams were out of sync. No other outreach effort on your part will work as well to establish your credibility with internal audiences. Connect with HubSpot : A Failure to Communicate.

Planning 28

Planning Paid Search Agency Work Management Tips 28

Navigate the Channel

JUNE 7, 2023

According to PR Week, More than a third (31%) of respondents predict it to be the most prominent 2023 trend in the PR world. If you’re reluctant to go full PR-is-digital-marketing, consider digital public relations, according to Forbes. #3 HubSpot advises marketers to consider the content type, also.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. 5 Steps for Improving Your Media Outreach. Unfortunately, like most modern-day relationships, it’s never really that simple.

Outreach 74

Outreach Media PR Paid Search Agency 74

Hubspot

APRIL 20, 2012

HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. Use Your PR Skills. 18) Write a press release about interesting company news. 19) Send out a joint press release when your news involves another company. will link to it. 11) Create free tools.

Ad Building 28

Ad Building Advertising Agencies Case Study Case Studies 28

Hubspot

MAY 26, 2021

Here at HubSpot, for example, we created Website Grader , a tool that has won links from many agencies, partners, and others in our industry. Write press releases about interesting company news. Download our inbound press release templates for free. Send out a joint press release when your news involves another company.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Single Grain

SEPTEMBER 16, 2019

This is a great example of not needing to build links or do any outreach — we just made something useful that people were already searching for and it attracted more links. HubSpot has a tool called Website Grader , and it does just what you think it does: it audits websites based on a variety of factors and gives them a “grade.”

SEO 99

SEO Ad Building Link Building Banners 99

Content Marketing Institute

JANUARY 29, 2018

Additionally, she posts it in HARO (a regularly distributed email and website where content creators can seek sources for their articles that’s distributed to thousands of PR-type professionals), bringing in new readers and subscribers. Make influencer outreach easy and clear. Click To Tweet. Pick the best of available content.

Curation 111

Curation Examples Content Paid Search Agency 111

Outgrow

MAY 14, 2020

To solve this issue, HubSpot created a completely free blog idea generation tool. Well, that’s pressing! How about a plugin that can quickly tell you which brand to outreach? Make My Persona by Hubspot is an excellent interactive tool that generates buyer personas for you in minutes.

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

Hubspot

JULY 1, 2015

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”. 7 PR Lessons Every Content Marketer Needs to Learn. What is PR?

PR 28

PR Top of Funnel Content Marketing Planning 28

accelerate agency

OCTOBER 27, 2021

Some aspects of local SEO include: Using outreach strategies to build links to other local businesses and websites. If you already have a good reputation, you want to ensure any bad press doesn’t affect that. If it’s not just been one case of bad press, but a consistent problem, it may be more work.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Some aspects of local SEO include: Using outreach strategies to build links to other local businesses and websites. If you already have a good reputation, you want to ensure any bad press doesn’t affect that. If it’s not just been one case of bad press, but a consistent problem, it may be more work.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52