KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. That being said, the majority of marketers (73%) also stated that they will be creating the most content for social media in the year ahead. Marketers’ Growing Use of Social Media.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JUNE 5, 2018

This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. There are numerous articles that discuss the benefits of developing long-form content for an SEO content marketing strategy. Strategic Keyword Targets.

B2B Marketing 197

B2B Marketing Content Marketing Lead Ranking Lead Scoring 197

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. High performers are 2.2x

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

MAY 17, 2017

New research suggests that marketers are fairly confident in their existing strategies, and they are working closely with sales to achieve their objectives. According to the “2017 State of Inbound” report from HubSpot, the majority of marketers (61 percent) believe that their organization’s marketing strategy is effective.

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. and “ What can she teach us about B2B marketing? ”. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. But, what does this mean for B2B online marketers?

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JUNE 8, 2012

The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

AUGUST 19, 2013

As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

SEPTEMBER 16, 2014

The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Mobile is The Fastest Growing Niche. Most advocate creating separate campaigns for mobile and online ads.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

JULY 24, 2015

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. New Platform Direction / Tactics.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

MAY 29, 2014

While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

MARCH 18, 2014

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. After all 91% on consumers open email every day, according to ExactTarget via HubSpot. After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Creative innovation and B2B marketing can go hand-in-hand.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 28, 2014

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

JULY 11, 2019

The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. HubSpot has managed to make the old PowerPoint format seem new again. People do business with people.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MARCH 19, 2019

This document can be easily exported, or transferred directly into compatible CRM’s, such as Salesforce or, more recently, HubSpot. Marketing towards users that are familiar with a company’s product or service is a great way to improve qualified leads. Create High-Quality Images. Target Existing Users.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Designing an effective B2B social media marketing strategy, however, is no easy feat. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

JUNE 23, 2014

What would content marketers say in response to Paxman’s comments? Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing. Here are some quick facts: Companies that have 1,000 or more Twitter followers receive 800 more website visits per month, according to HubSpot.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

FEBRUARY 13, 2018

Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JANUARY 27, 2015

This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? What worked well?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

NOVEMBER 9, 2022

Although many marketers have developed content strategies to help them accomplish top priorities, new research suggests that they are still facing numerous challenges in this area. Thus far, interactive videos /live streaming content (40%) has been the most difficult for marketers to execute. marketers made this shift.

Marketing Report 239

Marketing Report Content Marketing Content Marketing & Strategy 239

KoMarketing Associates

JUNE 15, 2022

Over the past two years, the Covid-19 pandemic has forced many organizations to alter their marketing strategy. Now, new research indicates that the majority of marketers shifted toward visual content marketing during this time. At least 50% of marketers in the U.S. The Rising Investment in Marketing Content.

Content Marketing 261

Content Marketing Advertising Agencies Marketing & Strategy Content 261

KoMarketing Associates

AUGUST 2, 2022

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI). About 74% are leveraging marketing automation tools, while 45% are turning to personalization. In the U.S.

ROI 252

ROI Analytics Content Marketing Marketing Automation Services 252