Customer Experience Matrix

JANUARY 7, 2010

There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management. It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JANUARY 27, 2012

At HubSpot, our marketing team creates a deck of over 200 slides each month to cover every last marketing detail. You can look at this slide quickly to see which marketing channels are driving your changes in overall traffic. HubSpot customers can find this report in Sources.). Leads by Source. Paid vs. Organic Leads.

Marketing Report 28

Marketing Report Top of Funnel Landing Pages Salesforce.com 28

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Hubspot

MARCH 17, 2011

Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. Traffic : If you're an ad-supported website, you care a lot about eyeballs on your site. Here are a few tool suggestions: Traffic: Google Analytics, HubSpot.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Hubspot

MAY 12, 2010

The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Through using inbound marketing to build the SEO authority of your site and mentioning competitor keywords you can create the opportunity to funnel search engine traffic away from competitors.

Differentiation 28

Differentiation Lead Scoring Lead Ranking Salesforce.com 28

Hubspot

MARCH 8, 2012

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. For instance, let's say you did an email send to a segment of your leads. From direct traffic? Via Facebook?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

APRIL 3, 2012

Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The company is now doing more to help marketers nurture the leads its attracts.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Hubspot

AUGUST 8, 2012

It should help advance a visitor from lead, to customer, to happy and dedicated customer by providing every visitor with the right content at the right time to incite the proper action. For example, HubSpot recently hosted #PinterestDay, which as you can imagine by the hashtag and theme of the day, occurred largely on social media.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 24, 2012

Trade shows present an opportunity to generate quality leads , spread brand awareness, and meet other objectives. The goals of trade show marketing can include: An Increase in New Leads and Sales. An Increase in Organic and Direct Traffic. In that sense, an effective CTA results in more leads and conversions. Be creative.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

The Mx Group

AUGUST 1, 2018

DGR’s in-depth research reports cover many topics, from lead nurturing and analytics to social media and mobile technology. HubSpot is a developer and marketer of software products for inbound marketing and sales. Salesforce.com. Salesforce.com is the leading CRM in the industry. Sprout Social.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. They aren't so much "lead generation" as they are "lead extraction" services. One answer to this challenge is provided by "post-click marketing," a.k.a. Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. Examples: Salesforce.com, Google. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 15, 2012

That means every once in a while, it's good to dedicate some time to collecting your customers' stories so you can share them with your leads and help make their buying decision a little bit easier. Often, leads question whether or not your solution is really the right choice for them. and obviously seeing fantastic results!

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

Webbiquity

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Now part of Salesforce.com Marketing Cloud. In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. 17) HubSpot Social Inbox.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering. Do You Know Them?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. They don’t have time. Opportunity?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28