SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. The best way to do this is to create forms and landing pages that drive your potential customers to the next step. For example, Offer A is an awareness white paper.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. See who’s visiting your website and landing pages. Request a Free Trial.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. HubSpot's Integrations Ecosystem Is Growing. We’ve invested heavily in building a robust ecosystem of technology partners that customers can connect to their HubSpot instances. The way we use software is changing.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Martech

MAY 6, 2022

They come in addition to a series of other recent Ceros integrations: With Adobe Marketo Engage and HubSpot, allowing users to deploy forms or other assets from their marketing automation systems within Ceros creative experiences. Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks.

Marketing Automation Services 69

Marketing Automation Services Landing Pages Marketo Paper 69

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SmartBug Media

MARCH 25, 2020

To save yourself time and effort, you might consider translating one of your most popular e-books, white papers, or blogs into a webinar. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Two extremely capable, industry-engrossed individuals might spend 20-40 hours each working on it.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Stevens & Tate

AUGUST 23, 2021

CTAs could be trying to get visitors to download a white paper, read an article, or contact for more information. Read More – 3 Ways To Enhance Your Landing Pages. According to Hubspot, a 1-2 percent click through rate is a general good goal to have for your CTAs, and a 10 percent click-to-submission rate.

Generation 59

Generation Tips Leads Lead 59

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Hybrid marketing experiences. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? White papers: 55% (compared to 60% in 2020). This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

APRIL 25, 2023

Faster content marketing From social scheduling tools like Hootsuite or HubSpot to writing tools like ChatGPT, AI can reduce a ton of legwork for creating and distributing content. You shouldn’t have ChatGPT write your whole blog post or landing page, but you can quickly draft the bare bones using your expertise.

Marketing AI 95

Marketing AI Allocation Top of Funnel Planning 95

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). Tip: Leverage evergeen blogs by exchanging links to gated content landing pages. Create A Great Landing Page. Make sure your landing page clearly articulates the value proposition so the customer understand what they will receive in exchange for their contact information.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Landing Page Conversion Techniques. Landing pages are crucial in converting your visitors into leads. Create Landing Pages with Effective Calls to Action. Free e-books or White Papers.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. Landing Page Conversion Techniques. Landing pages are crucial in converting your visitors into leads. Create Landing Pages with Effective Calls to Action. Free e-books or White Papers.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Create an online landing page filled with properly cited statistics for your industry or area of expertise. Better yet, make your list of facts tweetable or easy to share.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Tomorrow People

MARCH 8, 2018

To see an example, take a look at a white paper we created for our client, Coburg Banks. We use Hubspot to score leads for our clients to identify which leads are the most engaged and the furthest down the buying process. Decision: At the decision stage you are aiming to convert people from prospects into customers.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. It’s rare for a business decision-maker to browse a page and then decide that’s the product they’re going with.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Hubspot

JANUARY 25, 2011

Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. Download our Guide to Effective Landing Pages" ). Download our Guide to Effective Landing Pages and Learn How to Increase Conversions by over 10%").

Landing Pages 28

Landing Pages CAN-SPAM Budget Programs Click Rate 28

Martech

APRIL 24, 2024

HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. People wanted to consume different types of content — video, podcasts, eBooks, white papers.

CMS Development 101

CMS Development Hubspot Industry CMS Top of Funnel 101

Marketing Insider Group

AUGUST 19, 2015

Landing Page. Thank You Page. A Call to Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. Landing Pages.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. As Hubspot’s flowchart suggests, the best kind of gated content is both valuable and shareable, and not too self-promotional. Build a Gated Content Landing Page. Your gated content landing page will also include an optin form.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Golden Spiral

JANUARY 27, 2022

If you choose to use a landing page or another response mechanism on your website, personalize it as much as possible. From time to time, we have cloned the landing page of our downloads to include target-specific content and information. Your company published a white paper that addresses the concern.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

SmartBug Media

MAY 30, 2023

Source: HubSpot Let’s be honest—does any marketer really know what that means? Try split-testing page layout/UX. Create a landing page, duplicate it, and make one change to test various tactics for increasing your conversion rate. Never underestimate the power of a form embedded on the page. Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

KoMarketing Associates

JULY 12, 2018

If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Hubspot

JULY 20, 2017

HubSpot has already done a bit of helpful research that details the average cost of a lead by industry. Again per Hubspot, calculating customer value is outwardly simple. Converting Leads with Your Site and Landing Pages. Doing this the wrong way around is a short path to insolvency.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Sales Qualified Leads 68

SmartBug Media

JULY 22, 2020

A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. A landing page optimized for conversion. A thank you page. Content Offer with Automated Lead Nurture. A call to action.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. Points can be assigned based on the pages they visit, their frequency of interactions, links clicked, email engagement, downloads, etc. Landing pages.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Tomorrow People

APRIL 25, 2012

Do you plan your content based on a buying cycle, i.e. For example, you want your new website to help you connect better with potential customers so you offer your web visitors complementary expertise in the form of a white paper. marketing automation workflow image courtesy of Hubspot ]. landing page conversion statistics].

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. Point viewers to your website for a free white paper, more information, or a discount offer. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

NOVEMBER 3, 2020

Your team whips up a pretty landing page that is bound to convert at 80 percent. For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

SnapApp

AUGUST 20, 2015

To get the ebook, you have to fill out a lead form on a landing page — no big deal. As a marketer, you are the brains behind the landing page. Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Image Credit: Hubspot. Are you still interested?

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48