ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 53

Hubspot CMS Development Training Work Management 53

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 52

Hubspot CMS Development Training Work Management 52

Martech

JUNE 23, 2023

Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently. This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff.

Hubspot 95

Hubspot Landing Pages Budget Programs Work Management 95

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. If your business is looking to capitalize on this potential, read on for six expert HubSpot writers on nDash. Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Lolly Spindler. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. For example, a jaw-dropping 2018 study showed that 29.5% So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

SendX

MARCH 18, 2021

I recommend then that you instead include a link directing your prospects to a landing page where they can opt in. Or you can opt for the indirect approach: Offer something your audience can’t resist--maybe a new study. Create Landing Pages Don’t send your prospects to your homepage so they can subscribe to your mailing list.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hubspot

JUNE 7, 2017

When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message. The study found that words like "blame," "cheat," "collapse," "disaster" and "offend" tend to negatively affect conversions.

Landing Pages 76

Landing Pages Copywriting Conversion Correlation 76

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Our focus when compiling this list was on the HubSpots and Adobes of the world. 1: Hubspot Marketing Hub. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. For us, Hubspot sort of competes with us on content, but not in any way in the real market. Landing page copywriting. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

APRIL 3, 2023

Case studies are the best example of consideration content. The best way to do this is to create forms and landing pages that drive your potential customers to the next step. New Ways to Personalize Content and Generate More Leads HubSpot continues to find ways to better personalize content for an audience.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SmartBug Media

MARCH 24, 2022

The visitor clicks the call to action and is redirected to your landing page, which contains information about your offer. The now-lead is redirected to a thank-you page with a secondary offer to nurture them through the next stage in their journey. Utilizing paid media to drive traffic directly to your landing pages.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Envy

JULY 31, 2017

HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. Step 5: Inbound marketing with Hubspot. Aqua chose Hubspot as their marketing automation platform. The Winning Strategy. PPC to amplify content marketing efforts.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Hubspot

DECEMBER 16, 2014

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily' Use the click-to-tweet link below!

Landing Pages 28

Landing Pages Copywriting Click Rate Case Study 28

SmartBug Media

FEBRUARY 15, 2021

Imagine this: You have a pain point (let’s say, determining how to track revenue growth), and you wind up on a landing page that is speaking directly to you. It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Imagine this: You have a pain point (let’s say, determining how to track revenue growth), and you wind up on a landing page that is speaking directly to you. It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. If you are launching a brand new business, your homepage at this point should simply be a landing page. The easiest way to make a coming soon page is using a tool like SeedProd. The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Here we go! Common Video Marketing Statistics 1.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. HubSpot provides a CRM for free. Publish And Promote More Case Studies. Don’t just leave case studies on your website to gather dust.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

MAY 18, 2015

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Here are seven landing page “best practices” you should be challenging on your site.

Landing Pages 28

Landing Pages Design Top of Funnel Tactics 28

FunnelEnvy

OCTOBER 31, 2022

Sales velocity is defined by HubSpot as the measurement of how quickly a deal moves through a pipeline and turns into actual revenue. It doesn’t matter how great your landing pages or nurture sequences are – if there’s an issue with your pipeline velocity, it’ll constrain your sales. Click To Tweet.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

SmartBug Media

MARCH 25, 2020

Show audiences the value of your product or service (case study). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Website: Use your website for promotion—you already own this real estate and it’s easy to add a landing page, CTA, or banner announcement. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Only B2B

JULY 7, 2023

Optimize landing pages: Design dedicated landing pages with compelling copy, clear calls-to-action, and minimal distractions. A well-optimized landing page increases conversions and grows your email list. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Lake One

MAY 12, 2022

From there, you hop on a landing page to read about this insanely attractive product you didn’t know you needed. In 2005, HubSpot introduced the concept of inbound marketing in response to the failing effectiveness of the outbound solution. The goal is to get on the first page of Google. You’re hooked.

Inbound Marketing 83

Inbound Marketing Marketing Funnels Top of Funnel Planning 83

BOP Design

APRIL 13, 2020

Including a video on your landing page can increase conversions by more than 80%. Source: HubSpot ). WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. The video is much more personal and interesting than just a written case study. Source: Neil Patel ).

Design 127

Design B2B Case Study Case Studies 127

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Have a look at this case study on how Leads.ph HubSpot’s lead generation tools help you to not just generate leads but also turn visitors into buyers. Salient Features: 1) Send traffic to a landing page.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Martech

SEPTEMBER 24, 2021

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels. It helps organizations make better decisions for their customers and, in turn, increases ROI.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133