Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

DECEMBER 8, 2020

Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. 33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Guest post by Nick Rojas. Content Marketing.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Optinmonster

MARCH 22, 2024

At the same time, we also believe in making smart, data-driven decisions–and helping you to make those decisions–so that you can spend your resources wisely. When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. He found that approx.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Outgrow

MARCH 18, 2024

It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. But that initial goodwill only goes so far.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. With the combination of 1) a target audience, 2) an understanding of high-performing content types, 3) timing, and 4) our additional user research, we wanted to create a remarkable go-to resource for marketing managers building their strategies for the year.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

ClearVoice

APRIL 5, 2024

You know how much time, effort, and resources it takes to create great content. You will also be able to answer the following questions: Which content is generating the most traffic? If you don’t have the proper resources or time to do a full content audit and need some expert help, then maybe this is what you need.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

BOP Design

SEPTEMBER 7, 2021

If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot). SEO > Organic Social Media, as it drives 1,000% more website traffic than just posting to social media. Source: HubSpot). Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Ensure this keyword is present in your: Title. Meta description.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

SEPTEMBER 6, 2023

This platform also offers dynamic phone number insertion, which assigns unique phone numbers to pay-per-click ( PPC ) search-engine ad keywords, allowing teams to see which campaigns effectively generate phone call leads. The tool’s call attribution feature also allows you to attribute specific traffic sources and keywords to your calls.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. Having a website in this day and age is expected, but a website with no traffic does you no good. But don’t overdo it—adding more keywords doesn’t always help.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Only B2B

DECEMBER 29, 2022

HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions. By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. However, mid-funnel efforts cannot be brought to fruition unless you capture more of that hard-earned, top-funnel traffic. Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

SmartBug Media

JULY 27, 2020

This drives more traffic to your site. First, start by analyzing which tools and resources you have available to help you with the process. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Page two and three get only 5.59% of the clicks. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Contently

JANUARY 23, 2020

HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. Unlike Pingdom’s page speed tool, these resources aren’t just samples of their paid products. With this setup, Tableau encourages a slice of their target audience to upgrade.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

ClearVoice

JULY 17, 2023

Especially in finance, to ensure that the time and resources you’ve invested are paying off. The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. This includes website traffic, page views, time spent on the page, and conversion rate.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. At this stage, you can offer anything, such as a free resource or a discount, to convert them into long-term customers. HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101