Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

AUGUST 7, 2018

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. Internet Marketing Strategies. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. The Best of B2B Marketing Content: 10 Examples. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MAY 8, 2020

Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Something eye-catching that will stop the reader from scrolling through a SERP. the two words are bolded in that meta description.

Work Management 101

Work Management Marketing Management SERP Keywords 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. PPC-Related Terms You Should Know. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. In fact, some don't even know what "inbound marketing" is. CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 9, 2011

The problem is thinking of content marketing as a replacement for inbound marketing , rather than a subset of it. 5 Confessions of a Content Marketer. Content marketers care too much about traffic. Content marketers think great content will go viral. Content marketers can’t get butts in the seats.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

MAY 24, 2010

Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. Twitter timeline search" is the latest in a series of moves designed to make search engines even more relevant to an individual's tastes.

Lead Scoring 28

Lead Scoring Lead Ranking SEO SERP 28

Hubspot

MAY 3, 2010

When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). This is a guest post by Inbound Marketing Specialist Ryan Beale. Connect with HubSpot :

Social Media 28

Social Media Google Media SERP 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. 500|5000 Conference on "How to Grow by Leaps and Inbound." In fact, you get a specific score for each marketing stage. They have a Twitter account and Facebook page.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Their favorite video content marketing has a 60% returning customer rate. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Hubspot

JANUARY 22, 2013

We all know that you can't skimp on hiring great writers if you're looking to adopt an effective inbound marketing strategy. But aside from writing a killer marketing email , an insightful blog post, a mind-blowing ebook, there are other, smaller, easily passed over areas in your marketing where killer copy is a must.

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

SEPTEMBER 6, 2012

And often, they try to do it using PPC -- bidding on branded terms that are undeniably associated with your company, cloaking themselves to trick the searcher into thinking they're really you, and desperately trying to take just a little share from you in the SERPs. Share that you earned, fair and square. Nice move! 2) Stealing Your Content.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

Scoop.it

MARCH 17, 2022

Evernote publishes most of its content on Facebook, Twitter, and YouTube. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. They actually coined the term “inbound marketing.”

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

NOVEMBER 27, 2012

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Here's a brief definition in under 100 words: What Is SEO? And that's just to name a few.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEOForLunch. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Single Grain

JANUARY 24, 2020

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Inbound Marketing ROI: Calculating your inbound marketing ROI helps evaluate your monthly and annual performance in terms of revenue. Dive Deeper: 9 SEO Trends You Can’t Ignore in 2020.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Directive Agency

APRIL 15, 2022

Below are some specific benefits of customer journey mapping for SaaS businesses: Attract more inbound leads. Visualizing the customer journey can help you create more effective inbound marketing strategies. Social Media Marketing. Here’s an example of how HubSpot does it. Search Engine Optimization (SEO).

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

DECEMBER 16, 2012

As the marketing world shifts, so must you as a marketer. Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets. Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing Land.

Keywords 28

Keywords Twitter Planning Mobile Advertising 28

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. At HubSpot, we’ve given away tickets to events, free marketing assessments , and ad spend coupons to Facebook and LinkedIn.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Directive Agency

MAY 26, 2017

Social Media has been a tangential part of search engine marketing for some time now. If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. As you can see in the screenshot above, we take up three different results on the same SERP for this query.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Find relevant bloggers via Twitter search and Twitter lists.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

SmartBug Media

MARCH 14, 2019

What kind of content would they share on their personal Twitter or send in an email to a colleague? The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). Tell us about it on Twitter by tweeting at @smartbugmedia. Have you experienced any major wins with Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Martech Advisor

JANUARY 28, 2020

Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. Social Media Advertising: Social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, allow you to promote your content to your target audience through precise targeting capabilities.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Learn From the Pros Inbound marketing agency IMPACT regularly uses video on their blog. Landing Pages 1.3 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Single Grain

MARCH 4, 2022

Over 82% of businesses use content marketing to reach buyers across the customer journey. 74% of marketers admit that email marketing helps increase customer engagement. Inbound marketing costs 62% less compared to traditional marketing. Online PPC advertisements provide a 200% ROI.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Inbound marketing agency IMPACT regularly uses video on their blog. Best Practices for Twitter Video. Hook viewers right away —Things happen fast on Twitter.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

APRIL 26, 2012

It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. Here's what comes up for HubSpot , for example: Notice all those orange call-outs?

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

AUGUST 8, 2014

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Compelling copywriting is the key to effective marketing communications.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

AUGUST 9, 2018

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Content marketing is paving its own way in the marketing world. Content Marketer. HubSpot’s free inbound marketing course and certification.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Hubspot

FEBRUARY 9, 2015

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Google Related Search.

Process 28

Process Research Long Tail Marketing Validation 28

Hubspot

OCTOBER 9, 2019

Inbound marketing focuses on attracting the right people to your company. At HubSpot, we do this by using the pillar/topic cluster model. It's also important to have a diverse social media strategy and use the right social media platforms — not just Facebook, Instagram, and Twitter. Image source: Twitter.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

JANUARY 9, 2013

Here are 30 careless mistakes we've seen marketers make that have the potential to totally mess with the effectiveness of your marketing. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, marketers: Haste makes waste!

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28