Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). It happens.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? What should be doing more of, less of, or differently?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

APRIL 7, 2010

Does PPC advertising help with branding? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). Done properly, search engine marketing (a.k.a. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

AUGUST 2, 2018

Even a Successful Social Media Presence Might Not Help. So, wouldn’t it make much more sense to allocate your resources into search engine marketing (SEM), search engine optimization (SEO) techniques, or content creation that actually gets crawled and indexed by search engines? Even if you somewhat succeed, will it be worth it?

Social Media 143

Social Media Media Marketing Management Allocation 143

Webbiquity

APRIL 10, 2018

Within the next two years, 49% say an increased business focus on lead quality (rather than volume) will help them improve on their ability to deliver on marketing objectives. Artificial intelligence (AI) technology can help with both the customer service and content targeting improvements noted above. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

APRIL 4, 2016

A sophisticated keyword strategy can help every step of your marketing funnel. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Searching keywords help you find influencers. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

MAY 6, 2013

SEM changes take effect in a matter of minutes. • Search Engine Marketing Amanda West-Bookwalt Content Marketing Elisa Gabbert Greg Habermann inbound marketing Joe Castro Kayla Kurtz Michael Aagaard Michelle Ulizio Nathan Safran pay per click PPC advertising Rebecca Lieb Sam Owen Sarah Paduzzi SEM' It’s flexible.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

NOVEMBER 12, 2012

Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. 9 Search Engine Marketing (SEM) Facts and Statistics. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). How can marketers get the most out of search?

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

AUGUST 2, 2016

Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Also enables creation of interactive visualizations. 7: The Six Best Google+ Marketing Tools. #8: 11: The Seven Best File Sharing Tools.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.” Some of those messages can, and should, be delivered by trusted sources, including friends and family, and online friends.”.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

MARCH 8, 2016

5% for video) for helping to make business decisions. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8: Just 10% of these marketers use podcasting. Social Media Examiner ). Traditional digital content mediums still work best for reaching global business leaders. 85% prefer text-based articles (vs. MarketingSherpa ). Branding Bricks ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 12, 2010

Further, the interactions you have with these various constituencies across social networking and other media platforms demonstrate that your people aren’t just smart, they are also helpful and responsive. This is obviously a high-level view of the elements of webbiquity. Share this on FriendFeed.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. But social media provides marketers with the tools to monitor, participate in and help shape the conversations. What is Webbiquity?

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

OCTOBER 25, 2010

Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 10, 2010

The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids.&#.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JANUARY 2, 2013

Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. 3 SEM Facts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 3, 2011

Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. On her blog, she shares her insights to help readers create their own happiness projects. Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. Ellen McGirt. Elise Segar. Heidi Cohen.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

SEPTEMBER 5, 2017

Maybe there is significant volume, but if no one converts, PPC can help determine that. PPC campaigns can be a great way to test the potential value of creating content that can organically rank for the same keywords. If competitors are paying for keywords, it is likely that they have determined that those keywords have value.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

OCTOBER 6, 2020

So, here are three strategies: Write helpful blog posts on a regular basis that point to your tool. Claim all your business listings in local directories—tools like Moz Local , BrightLocal , or SEMrush can help you find these. And it helps others in need. Will MFI impact such online tools? Your blog should still rank well.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

AUGUST 13, 2013

Just as a nail gun can turn a skilled carpenter into a more efficient skilled carpenter, so SEO management tools can help experienced, knowledgeable SEO professionals perform certain tasks more efficiently. The study thereby provides some helpful benchmarks for evaluating high-level search performance.

Marketing Management 100

Marketing Management SEO Tools Multi-Channel 100

Webbiquity

MARCH 13, 2018

Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: They want to know how their metrics compare to competitors.

Stats 205

Stats Paid Content Facebook Demographics 205

Webbiquity

JULY 10, 2018

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. You may use content planning and development tools to help create those. Keyword Research Tools for SEO and SEM.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

MARCH 20, 2018

If you’re producing new posts weekly (or less frequently), stepping up the tempo may increase traffic and help with SEO. 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: The figures above are only averages, of course; your mileage may vary. Focus on quality. 10: Enterprise vs.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

MARCH 27, 2018

Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. Eight Instagram Marketing Stats.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

APRIL 27, 2017

Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Customer Service Management Tools. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MAY 11, 2017

Sample review: “These top back-office tools will help you grow…(use) Square for accepting payments from anywhere and managing your team.” AngelList helps startup businesses get funding, provides accredited investors with opportunities to invest in startups, and connects job seekers to startup businesses looking for talent.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Webbiquity

MARCH 21, 2017

Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Pricing: $9/$30/$70 per month. Showcase reviews: Marketing Insider Group. 2 ) FreshBooks. . #7: 25: The 28 Best Web Design Tools. #26:

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Webbiquity

MARCH 1, 2012

Fiona McEachran looks at eight helpful free SEO toos, ranging from the widely used (e.g., Eric closes the post with a helpful summary of the features he likes as well as areas he feels could be improved upon. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine.

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

APRIL 10, 2017

Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: This tool will notify you if any of your private data that you wish to not have exposed, is in fact exposed.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MARCH 9, 2017

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. 1 ) Picreel.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Webbiquity

APRIL 4, 2017

Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these tools will help you create professional-grade output without busting your budget. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Video Creation and Editing Tools.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

JANUARY 18, 2016

Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. And there are many more anomalies and enigmas where those came from.

Stats 100

Stats SEM Digital Marketing Funnels Television marketing 100

Webbiquity

MARCH 14, 2017

Sample review: “From someone that has had to crop, resize and adjust many images over the years, I’m glad that Picresize has been there to help me every step of the way. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Easily crop, resize, and edit your images online for free. ” — SmartBufg Media.

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202