WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad? What factors should be taken into account when developing a new AdWords campaign?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

OCTOBER 19, 2009

How do you determine who your competitors really are for top search engine position? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). that seems to suggest the search engine can "optimize" pages automatically.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies? Looking for an easy-to-use backlink checking tool (or two) for SEO?

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

DECEMBER 3, 2009

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. How can you improve conversion rates? Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

JANUARY 30, 2009

How do you write a killer search ad? What should you look for when hiring a paid search agency? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Which metrics are most important for measuring PPC success?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. That works sometimes.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JANUARY 7, 2009

Among his conclusions: social media marketing is a valid link-building activity, widgetbait is helpful for SEO, anchor text should be natural (i.e., by Search Engine Journal The ubiquitous Ann Smarty explores the relative SEO value of.com top level domains (TLDs) vs.net,edu,org etc.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

JULY 6, 2009

They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Translating the Language of Search by ClickZ Julie Batten translates "SEO speak," providing definitions for more than a dozen commonly used terms / jargon in search marketing.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

AUGUST 24, 2009

Search engine rap (oxymoronic, but true). Search Engine Rap Battle Geeks + alcohol + rap = something you just have to see. This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." Poking fun at Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. The report helps identify trends, problems and opportunities.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For those experienced in SEM, these tips may still serve as helpful reminders. Bid on your own company name.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? When, Why and How to Construct a Meta Description Tag by Search Engine Guide The ubiquitous Stoney deGeyter delves into the details behind the meta description tag, demonstrating how its value lies more in generating higher click-through rates than purely SEO.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

MARCH 30, 2009

And what does the future of search hold—according to Google? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing. Jivox, xy3).

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JULY 28, 2008

SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January. In addition to the obvious (e.g.,

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Search optimizing your website has become an essential part of doing business. In both B2B and consumer markets, most prospective customers will use a search engine at some point in their buying decision process.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

NOVEMBER 23, 2009

Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide."

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. The Alternative Search Engine of the Year, 2007!

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JUNE 23, 2008

It can also be a useful exercise for existing sites from time to time; content changes, search patterns change, and a minor content and SEO face lift may be just the thing to reinvigorate traffic growth. Start by jotting down a list of the obvious search phrases for the site.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

AUGUST 25, 2008

Search the web from a cool 3D interface, using any popular search engine? Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. Turn your computer into an alarm clock?

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MARCH 19, 2009

So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. PR Firms: Spend your Money on SEO by Orange Soda A helpful, if perhaps somewhat controversial, post about what's dead in PR (e.g., Thankful For PR 2.0 blogging and SEO). SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. This brief yet helpful post provides some answers. Search Marketing and Microsoft adCenter.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JANUARY 9, 2008

Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way. For example, Flash content, Javascript and images are invisible to search engines. See your site through the eyes of a (search engine) spider with this free tool.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20