WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Guidance for choosing which topics are really worth the expense and effort of a white paper. Top 10 ways to be a good SME.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

AUGUST 14, 2012

Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. By considering these value factors when you evaluate potential freelance copywriters, you can find one who offers the project savvy and business commitment to be the long-term resource for your marcom needs.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

Know how to productively manage a very dynamic workload and help keep your project on target, on schedule, and on budget. By considering these value factors when you evaluate potential freelance copywriters, you can find one who offers the project savvy and business commitment to be the long-term resource for your marcom needs.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

JULY 30, 2009

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. | DIY Marcom Resources. Help, fix my draft!" Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

JANUARY 5, 2010

Is it time to expand your list of project resources with new freelance writers? Read the helpful advice in these articles: . You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. A project needs a copywriter with highly technical knowledge.

Copywriting 120

Copywriting Linkedin Resources Activities 120

WriteSpark

SEPTEMBER 16, 2009

These resources will help you understand the new FTC guidelines and principles to adopt for your own marketing communications: Start with the thoughtful analysis provided by John Bell of Ogilvy PR in several posts on the Digital Influence Mapping Project blog.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. DIY Marcom Resources.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. certainly help. door to help with vetting. that will help you quickly identify providers who have actually read the brief. The 600-pound gorillas are likely to be more.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. certainly help. door to help with vetting. that will help you quickly identify providers who have actually read the brief. The 600-pound gorillas are likely to be more.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. It's also fine to promote service programs, user communities, accessory products, and other resources for customer support and loyalty. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

I was in a committee meeting where a consultant came to help our group with a strategic planning exercise. It's also fine to promote service programs, user communities, accessory products, and other resources for customer support and loyalty. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

FEBRUARY 1, 2011

That's a good point, however, the report doesn't offer any ideas or resources for how to make that match.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

That's a good point, however, the report doesn't offer any ideas or resources for how to make that match.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. DIY Marcom Resources. Help, fix my draft!" WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. These factors will help you determine whether your projects need a true technical writer or, more likely, a technical copy writer. DIY Marcom Resources.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

MARCH 17, 2009

Decision tools such as selection trees, product-comparison checklists, and payback worksheets in the white paper can help readers identify the key factors for choosing a particular product or vendor. What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

OCTOBER 28, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. DIY Marcom Resources. Help, fix my draft!" WriteSpark Tech Marcom Insights. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

FEBRUARY 16, 2010

The questions below can help your decision-making. However, a marketing campaign is best handled by an agency that can bring together all of the right resources for the many and complex projects involved. How can you determine whether a project needs an agency or a freelancer?

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120