Process - B2B Marketing Zone

What is a Leveraged Content Supply Chain?

Avitage

SEPTEMBER 4, 2017

I identified the shortcomings of the traditional and still prevalent process by which B2B organizations create content. In our 20 year content creation business we discovered the answer in a different approach, process and set of techniques we refer to as a leveraged content supply chain process.

Content

Content Software Google Process

Got content challenges? Apply the problem-cause model.

Avitage

JULY 23, 2012

But work with it and you will experience key insights that will help with both strategy and operations execution. A rich history, and many models, demonstrate that process change is often the key to execution and cost related breakthroughs. This 4 minute video will explain the model. Marketers should take heed.

Content

Content Guidelines Consulting Planning

Why Create Content Like a Publisher?

Avitage

MARCH 20, 2012

For most people I speak with, they have a good, level one understanding: They can “become the media” and leverage the internet to “publish” content Acting like a journalist, they embrace blogging to varying degrees of discipline and success They know content must be more about buyers and their “problem to solution journey”, (..)

Marketing Management

Marketing Management Content Storytelling Vendors

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Additional Thoughts on 10 Rainmaker Principles

Avitage

MARCH 7, 2012

Given my commitment to focusing on “being the best“ I found this list especially helpful. ” Aligning with the customer’s buying process is an important starting point, and one we baked into our process well in 2010. Principle #1 — Play to win-win. This will.

Buy

Buy Process Practices Organization

Create Customer Content in Multiple Languages

Avitage

AUGUST 3, 2015

Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. As I read Global Content Strategy I processed the information in two categories.

VALS

VALS Content Barriers Paid Search Agency

Deliver Customer Content in Multiple Languages

Avitage

AUGUST 3, 2015

Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. As I read Global Content Strategy I processed the information in two categories.

VALS

VALS Content Barriers Paid Search Agency

How to improve content performance and operations output

Avitage

MARCH 19, 2015

The second video illustrates how this works using a new, continuous publishing, or “content supply chain process.” ” Why Don’t You Get the Most To resolve a problem it helps to understand its underlying causes. This approach has created a process […].

Content

Content Vendors Custom Publishing ROI

Improve Sales Proficiency By Being Relevant to Buyers

Avitage

JANUARY 16, 2015

This “conversation” typically went: “Here’s what we have (product, solution), here’s what it does (features), here’s how it will help you solve your problem (benefits).” ” Today, buyers are conducting self-directed, online research, deep into their decision process.

Relevance

Relevance Vendors Press B2B Sales

Improve Sales Proficiency With Relevant Sales Conversations

Avitage

JANUARY 16, 2015

This “conversation” typically went: “Here’s what we have (product, solution), here’s what it does (features), here’s how it will help you solve your problem (benefits).” ” Today, buyers are conducting self-directed, online research, deep into their decision process.

Relevance

Relevance Conversion Vendors Press

Move Beyond Concept to Create Content Like a Publisher

Avitage

MARCH 26, 2012

But can it help us understand how to do it better? With a fundamentally different process, the challenges and constraints of the traditional, “point production” model can be resolved, while at the same time improving content effectiveness. Keeping up with demands for content is daunting.

Lead Ranking

Lead Ranking Barriers Content Custom Publishing

Customer Interviews for Marketing and Selling Content

Avitage

MARCH 7, 2012

Or are you “coming from” a perspective of “helping buyers make effective buying decisions” by getting your customers to share insights that address specific buying questions — by role, issue, buying stage, solution alternative? Do you have a formal process for conducting customer interviews?

Planning

Planning Content Case Study Case Studies

Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals

Avitage

FEBRUARY 18, 2016

This report should help. ” “Individual teams (functions) look to own the message, frequency and distribution of digital content, which can lead to silos within the organization and contribute to inefficient processes. A related symptom is the insipid debate “quality vs. quantity” of content.

Marketing Report

Marketing Report Enterprise Management Marketing & Strategy Marketing Strategy

Reflections on Sales Call Preparation Checklist

Avitage

MARCH 7, 2012

I find that a pre-call process must be as efficient, brief and focused as possible. Many are important to help determine who (company and individual) you should be calling on. Her trademarked process focuses on the internal issues the customer must resolve to make a buying decision with ANY vendor.

Vendors

Vendors Custom Publishing Tips Efficiency

Why Create Content Like a Publisher?

Avitage

MARCH 7, 2012

Traditionally, business content creation occurred in a centralized, marketing directed, professional creation organization and process. Framing Questions Here are questions that will help your team, and your management, understand what’s at stake by continuing to pursue a process of “random acts of content.”

Content

Content Domain Acquisitions Efficiency

What is Content?

Avitage

MARCH 12, 2014

Consider the universally recommended prescription to define content requirements at each stage of the buying process. The problem is, defining content as formats doesn’t help in any way inform contentS. Most people think and talk about this using and image similar to this from SiriusDecisions.

Content

Content Differentiation Content Marketing Buy

Content Marketing Best Practices from Joe Pulizzi

Avitage

MARCH 7, 2012

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute.

Practices

Practices Content Marketing Best Practices Content

Lead Nurturing and the Inside Sales / Telesales Role

Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. We have found a tendency on the part of Inside Sales to conduct their work from what I would term a traditional mindset.

Lead Nurturing

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