Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Celebrity endorsements are risky and less effective than using social influencers.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Large network on LinkedIn and always know someone who knows someone else who can help. Connectors. Thought Leaders. Content Creators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. This guide is both definitive and practical (yes you guessed it- hence the name). ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MAY 25, 2018

She is a member of the Technology and Innovation Commission at the CEOE (Spanish Confederation of Employers’ Organizations), she also belongs to the Industry Affiliate Partners at the Columbia University Data Science Institute (NYC). Finally, the implications when becoming a data driven organization.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

OCTOBER 1, 2018

But I prefer the organic/friendship approach to the paid side. It is starting out with many experiencing its traps and trepidations but winning organizations will “fail fast”, learn and use this essential discipline to pave a successful future. It was all necessity, timing and demand. Live Presentations.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. A consumer making a decision about a brand wants to be able to make a relatively quick but rational choice- something that a scan through social media can help achieve.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

AUGUST 30, 2017

Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. This also helps when selling in the concept to senior managers. However, it does help if you can identify your primary objective so that you can set lay out your key performance indicators (KPIs).

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MAY 25, 2018

She is a member of the Technology and Innovation Commission at the CEOE (Spanish Confederation of Employers’ Organizations), she also belongs to the Industry Affiliate Partners at the Columbia University Data Science Institute (NYC). Finally, the implications when becoming a data driven organization.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

NOVEMBER 14, 2017

In the early 2000’s, I saw the still very wide open opportunity to focus in on helping clients understand how to reach the women’s market. In 2015, I had the chance to work with a coalition of non-governmental organizations (We Mean Business) all leading the charge for business-driven climate action around the COP21 climate talks.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). Political lobbying – convincing influencers to help change policy.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

MAY 3, 2018

The former influencers are far easier to engage and build relationships with organically. Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JULY 17, 2018

I started with Business Intelligence when I joined Microsoft back in 2005 in the support organization. One thing I love about those activities is it helps to push you to understand the scenarios. Whether in the expo halls, technology clinics I may be helping with, or just randomly in the hallway.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Show that you understand them as an influencer and want to help them become more influential. 11) Define your audience.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 10, 2016

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers. The post How to Market to Millennials appeared first on onalytica.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

MAY 29, 2018

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. As an influencer I get to help create that opportunity for them.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

APRIL 19, 2018

A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation. They teamed up with our agency partner TopRank Marketing , to increase brand visibility and thought leadership in the ITSM industry.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

APRIL 20, 2017

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. Help employees see why. Employ a tool to help. WHY SHOULD I BE DOING IT? Make it the norm.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

JANUARY 6, 2016

These employees will become brand ambassadors and will also link to influential subject matter experts, helping to deliver and amplify your messages to the right people. These tier 2 influencers are helpful in discovering rich sub communities and can allow rapid scaling of influencer marketing campaigns. REQUEST A FREE DEMO.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

JANUARY 30, 2018

The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig. 3) Focus on organic, not paid. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. A no brainer to influencers willing to fake it until they make it.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture. Use the tech to help you achieve this.”

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

FEBRUARY 16, 2017

Sharing and interacting with other influencers’ content will help you gain exposure and social shares on your own content. The biggest and best influencers are those that grow their audience organically in an area that is in fact closely linked to their career.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

APRIL 18, 2016

“Lawrence Wintermeyer (CEO), Michael Hayman and Alastair Lukies (Chairman), together with the ‘Innovate Finance Global Summit 2016’ team, did a fantastic job organizing this great world-class fintech event in London. In my view, the greatest achievement of fintech will be the extent to which we can help these people.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

JULY 19, 2018

President of Ceracoat’s Help for Children Foundation. As Product Marketing Manager at Onalytica, Alicia manages Onalytica’s content creation and collateral to help new and existing customer get the most out of their influencer programs. Wrestler, Philantropist. Ashutosh Garg. gargashutosh. Author of 5 best-selling books.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 23, 2016

There is seemingly something more likeable and more relatable to a blogger and though sometimes untrue, bloggers are seen as the organic recommendation over the celebrity who is paid to endorse. Blogs are the new ‘chatting to your friends over a cuppa” Shannon Wilson – Beauty and Lifestyle Blogger at Raspberrykiss .

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” 2017 will see some exciting new content types and channels come to the fore.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MAY 29, 2018

I was 17, and before ever having taken organic chemistry, I used data analytics generated by a Nuclear Magnetic Resonance machine to guide me in successfully developing an optimal protocol for Hydrogen / Deuterium exchange reactions on nucleic acids. As an influencer I get to help create that opportunity for them.

Work Management 20

Work Management Marketing Management Peer-to-peer Training 20

Onalytica B2B

MAY 16, 2018

I really feel bad about answering this question because there are so many people and organizations and I’m going to leave out. The strategic coach program has been a great influence on me because it helped me create a balance. So they influence my way of thinking.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

SEPTEMBER 27, 2017

Organic, paid, or both? Below is an overview of when organic, paid and hybrid approaches are most appropriate: Engaging Influencers- Organic, paid or both? Below is an overview of when organic, paid and hybrid approaches are most appropriate: Engaging Influencers- Organic, paid or both?

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

FEBRUARY 13, 2018

I am both a sales, marketing and customer service practitioner, having run both start-up and Fortune 500 organizations, and a business analyst, having spent a decade as a Research Fellow at Gartner. The usage of AI and Analytics to make better decisions when it comes to helping customers be successful with your product or service.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Onalytica B2B

NOVEMBER 2, 2017

VMware include influencers in their demand gen funnel, by directing traffic (organically and paid) to their influencers’ blogs where their call to action is hosted. Highlight that this will help them build their personal brand and will broaden their network and accelerate their career.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 6, 2016

This demand has led to a wealth of experts who can help your brand test your information security, ascertain vulnerabilities and make recommendations to mitigate risks. We have a responsibility to inclusively guide those who have an interest in the field and seek our help. Hopefully they have a competent CISO to help them manage.”

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

JANUARY 17, 2017

Are the influencers offline or on social media; how many of these influencer roles are focused on paying influencers or developing organic long-term relationships? The opportunity deserves a full time focus on building an effective channel of influencers. 2) Lack of program management or measurement.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MAY 6, 2016

This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes. Physicians will continue to be key players in helping to undertake and critically appraise such research.”

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0