SmartBug Media

JANUARY 15, 2021

The marketing attribution process can be confusing, especially to those new to the inbound marketing process. Marketing attribution tracks the ways consumers interact with products or brands before making purchases, determining the specific touchpoints that moved them to the next steps in the purchasing process. Great news!

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Marketing Attribution Marketo Multi-Touch Attribution Enterprise Management 87

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. Ajay Sarpal has proven knowledge of marketing attribution.

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Marketing Attribution Marketo Multi-Touch Attribution Multi-Channel 104

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Then, that piece of content would have 65 leads influenced.

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Lead Gen Lead Scoring Lead Ranking ROI 166

SmartBug Media

MARCH 13, 2020

Account-based marketing has been a growing trend for today's B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Here are three tips to help you get Marketo set up for success. Define Your Named Accounts.

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Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

SmartBug Media

AUGUST 7, 2020

Of course, even the worst webinar can still be a great marketing tool. A webinar can keep your brand top of mind, help you nudge people toward deeper engagement, and identify prospects with strong intent. By necessity, the last few months have made many marketers much more skilled in creating webinars that are a joy to attend.

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Marketo Webinar Metrics Bandwidth FAQ 105

SmartBug Media

MARCH 17, 2021

In order to keep customers happy, it's important to tailor your messaging from marketing and sales to the appropriate stage of the customer lifecycle. The six core stages of Marketo’s lifecycle model are as follows: Awareness : When a potential buyer first learns about your business. Engagement : When a potential buyer becomes a lead.

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Marketo Work Management Marketing Management Ad Building 98

SmartBug Media

APRIL 13, 2020

If you’re familiar with Marketo’s program types , you know that engagement programs are great for drip nurture emails. You can use them for your welcome series, for mid-funnel emails that go out when a lead score increases—really anything that goes out on a set schedule. When Should You Use Transition Rules? Here are four use cases.

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Marketo Rules Top of Funnel Advertising Funnels 105

SmartBug Media

MARCH 17, 2020

As a marketer, you probably manage different audiences, regions, and even languages to make sure prospects, clients, and partners know what to expect over the next few months. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? Need help getting started?

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Marketo Marketing Management Psychographics Content 94

SmartBug Media

OCTOBER 15, 2020

But once you’re ready for it, Marketo’s funnel analysis tool can help you score some big wins. The Revenue Cycle Modeler (RCM) is a tool that helps Marketo understand and track your Buyer’s Journey. Once running, it captures historical data about which leads are in each stage of your funnel and how long they stay there.

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Lead Ranking Marketo Marketing Qualified Leads Top of Funnel 76

SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Rearticulate which data actually informs your marketing strategy. Make a Marketo Migration Chore Chart. Assess disengaged leads. Deep Clean Your CRM.

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Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

OCTOBER 29, 2020

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Setting Yourself Up for Success.

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Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Popups can turn your company’s website into a lead generation machine. By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Increase free trials.

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Marketo Marketing Automation Services Display Trigger Marketing 80

SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. Do you need a knife?

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Marketo Top of Funnel Landing Pages Multi-Channel 66

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

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Marketo SMB Lead Scoring Lead Ranking 66

SmartBug Media

MARCH 10, 2021

Have you ever been asked to report on your lead lifecycle? If you are in a marketing or sales role, I’m sure you have. Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? How long does it take for a new lead to become an MQL? Lead Lifecycle Reports in Marketo.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Madison Logic

OCTOBER 20, 2021

“Working together, Marketo, Bizible, and Madison Logic can make the B2B Marketer the driving force for growth and change in the enterprise.” Kader, SVP Strategy and Alliances, Marketo. About Marketo Inc. Marketo, Inc., Kader, Marketo’s SVP Strategy and Alliances. ” T.K.

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Marketo Account Based Marketing Marketing Automation Services Advertising Agencies 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

SmartBug Media

DECEMBER 29, 2020

You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. Marketo Might Be.

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

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Marketo Webinar Metrics Touchpoints Template 71

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

SmartBug Media

APRIL 28, 2020

But if you are going to put life on hold, it helps to have a plan of re-entry. In a small way, marketers can relate. In any marketing campaign, knowing when to wait and when to re-engage is key. Then, down in the weeds, the ability to pause helps keep complex automation efforts running smoothly.

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Marketo Efficiency Tips Trigger Marketing 66

Adobe Experience Cloud Blog

AUGUST 24, 2017

With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. Why is this critical?

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Marketo Marketing AI Google Multi-Channel 134

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. These starter programs help new teams get up and running quickly. Why we care.

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Marketo Enterprise Management Template Sales Qualified Leads 107

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

SmartBug Media

OCTOBER 26, 2020

If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole. Friday: Create a program to standardize state and country data in Marketo and in your CRM. Monday: How accurate is your lead source data?

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Marketo Analytics Lead Scoring Lead Ranking 77

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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DemandBase Marketo Account Based Marketing ABM 53

FunnelEnvy

MARCH 22, 2020

I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. As a result, this guide is very tactical in nature, with the end goal of helping you answer the question ‘What impact is my onsite campaigns/tests having on revenue?

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Marketo VALS Campaigns Marketing Analytics Tools 52

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

Valasys

MARCH 14, 2019

According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. ON24 is the technology leader that helps companies create live, always-on and personalized digital experiences.

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Marketo Account Based Marketing Webcast Paid Search Agency 49

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

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Eloqua Lead Ranking Transparency Marketo 174

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68