Paul Gillin

AUGUST 20, 2010

If you want contacts who'll help you find a job, say so and I'll bring some. I don’t mean this to sound self-serving, because I believe people who have been successful should lend a helping hand to those just starting. Add 10 bonus points if you write the note by hand and send it in the US Mail. Give value, too.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 17, 2013

’s Mail , but the criticism in both forums centers on Gates’ implied criticism of capitalism, which made him one of the richest people on earth. Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct? But in the early stages of our engagement the conversation almost always takes another turn.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

AUGUST 26, 2011

She asked for a phone call, during which she apologized and offered a gift card, which arrived in the mail two days later. “I Within two minutes he had a reply tweet from the head of corporate communications at Dunkin’. I tweeted about Dunkin’ Donuts’ great response,&# he said. “It was a huge win for them. “.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. I was reminded of all the press releases I continue to receive by e-mail that have no online corollaries. <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 29, 2012

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. Shah had noticed a change in the Pampers Cruisers she used to diaper her baby several months earlier.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 16, 2012

“I would shut off e-mail if I wasn’t running Lotus Notes.” ” Like many core technologies, e-mail has been abused. The news feed is the core experience with e-mail and calendar available through pop-up windows. Interesting evolution from traditional e-mail in-box. User Presentations. .

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Link to the event page from your e-mail signature line. Create an e-mail newsletter with frequency of at least every other week. Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. The reality is that it may take 10 to 12 calls and e-mails to get the attention of a single prospect. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 28, 2011

Have you received an e-mail stating that “Greater emphasis and guidance was placed on ensuring…&# when it could have said, “We stressed…?&#. What tricks have helped you become a better writer? Do you ever get memos about how someone “facilitated the process&# instead of just “did?&# Share them as comments.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JANUARY 12, 2011

Follow up with an e-mail to the audience within 24 hours inviting follow-up questions. It will even help you decide when to use in-house content experts and when to contract for those services (though some payment guidelines would have been helpful there). Or promoting the event with a short podcast?

Rules 50

Rules Social Marketing Content Blogger 50