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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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Information Literacy and Big6

Buzz Marketing for Technology

Introduction to Information Literacy. Information Literacy. : What is "information literacy" and why is it important to our teaching? Information Literacy Overview. Information Problems worksheet. Essential Questions: How do we help students understand their learning tasks? A Skills Approach to ICT.

Wiki 100
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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

To help you get started with that, I’ll demonstrate some advanced and, frankly, exciting patterns that I’ve come across often while analyzing search performance data. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords.

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What Is a Blog, & Why Should You Create One

Hubspot

Alternatively, maybe you used a blog to get more information on SEO strategies. If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. You're on a blog.

Wiki 101
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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Information Architecture. The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? Convergence. Governance. Human Resources.

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Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

from an economy of transactions to knowledge and information." Lots of ways to look at it, but one (simplified) analogy is to consider what the first wave of internet did for our economy: the cost of a transaction was dramatically reduced, and the cost of information was dramatically reduced. Now, in the web 2.0 Now consider the "2.0"

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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

Informal Learning. Unfortunately, there seems to be a little information that really helps us understand how we can take control of our personal learning more effectively. Normally, what I find are farily random pieces of information. tools help us in doing a better job of this. eLearning Technology. eLearning 2.0.

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