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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Link to product information from within your blog posts. Gather market intelligence.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event.

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Your Customers Love You, and This is Why

GreenRope

We all have had the experience of calling, emailing, or filling out a form for help, only to be forced to wait, be given inaccurate information, or upsold (“well, if you were a premium member, we would could help you…”). also published for the San Diego Direct Marketing Association's program for the SURGE 2016 event.