SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. Type in competitor names, product names, target audience interests, or even hashtags. You’ll learn things like ….

Research 61

Research Campaigns Tips Content 61

SnapApp

FEBRUARY 21, 2018

When #hashtags Are More #important Than #content. I’m expecting that in the next Tarzan reboot, he will not be found by explorers but through his jungle selfies on Twitter and Instagram. . And when choosing hashtags starts looking more like a keyword research, things get significantly less fun. .

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

SnapApp

APRIL 22, 2012

But now, Nike has moved to Twitter to sell the latest batch of exclusive kicks. Nike stores will send out a tweet with a hashtag related to a certain shoe being released. ?Users Users then have an hour to tweet back at Nike with the hashtag, the last 4 digits of their. The RSVP system is quite simple. ?Nike

Fulfillment 48

Fulfillment Buzz Twitter Social Media 48

SnapApp

NOVEMBER 15, 2013

In The Most Maddening Social Media Behaviors bracket, MarketingProfs has matched up everything from #hashtags to emoticons ;D for marketers to vote on the social media behavior that drives them the craziest. MarketingProfs is promoting the app on their homepage, Facebook, and Twitter to maximize their reach.

Social Media 48

Social Media Multi-Channel Media Viral Marketing 48

SnapApp

FEBRUARY 7, 2017

Just check out their Twitter feed at @PilotPenUSA for inspiration galore. The Pilot Love Guru campaign asked Pilot’s social media followers to do only one simple thing in order to participate: Share your valentine’s name with Pilot using the hashtag #PilotLoveGuru on Instagram, Twitter, Facebook or Snapchat. The result?

Campaigns 48

Campaigns Lead Scoring Lead Ranking Top of Funnel 48

SnapApp

APRIL 20, 2012

People love to read their names in any format, and attention on Twitter is no exception. They Brand With Hashtags. Identify the hashtags that fit best with what you have to say, and what your brand offers. They'll be likely to read that tweet, very likely to Tweet about it, and extremely likely to re-Tweet your Tweet.

Broadcasting 48

Broadcasting Buzz Blogger Keywords 48

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

SnapApp

NOVEMBER 10, 2016

In 2014, Mashable held a Vine challenge, asking people to share Vine videos of their Easter egg creations using the hashtag #CraftyEggs. Instead of asking its Twitter followers to retweet something or post a simple text response, the company asked people to create Vine videos.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

SnapApp

JUNE 23, 2015

We talk about our plans over the water cooler at work; we follow #holiday hashtags on Twitter; and we post holiday updates to Instagram and SnapChat. As marketers, we should strive to connect with our audience on a human level – and holidays offer the perfect opportunity to do that. Big or small, holidays get people talking.

Campaigns 48

Campaigns Planning Work Management Webinar Metrics 48

SnapApp

NOVEMBER 16, 2011

While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. With Twitter, the main challenge is condensing messages to 140 characters. Furthermore, brands should leverage Twitter as a hub for conversations. Brands can also join conversations by monitoring trending hashtag categories.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

JANUARY 15, 2015

Atmel used Twitter hashtags to help their audience connect to new entries (#SimplyAVR and #8bitideas). Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

SnapApp

SEPTEMBER 25, 2012

When it comes to social, Likeable Media is a powerhouse, but when a hashtag was misused in a tweet on behalf of a client, Likeable could?ve Nevertheless, thanks to a little social media counter-campaigning by Boston Phoenix writer David Thorpe via the hashtag # ExilePitbull, that's exactly what happened.

Social Media 48

Social Media Media Ideal Customer Profiles Class 48

SnapApp

AUGUST 13, 2012

At the end of the post tell us where you stand on the search for social media ROI using our SnapApp poll, tweet the argument that you agree with most, or add your own perspective using the hashtag #SnapDebate ! Arguments for Social Media ROI: According to Shea Bennett of All Twitter , ?64% < Tweet this! .

Social Media 48

Social Media ROI Allocation Media 48

SnapApp

JULY 30, 2012

Royal Dutch Airline KLM listened and responded to customers last September with a live video tweet campaign , but you might use simple Twitter or email responses to show that you appreciate feedback from your community. Listening to your customers can be as simple or involved as you make it. Ask questions to stimulate input.

Communities 48

Communities Social Media Interactive Marketing Social Networks 48

SnapApp

FEBRUARY 20, 2018

And on Twitter , 49% of users say they look to recommendations from influencers before making a purchase. . To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . in ROI for every $1 spent. Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

SnapApp

SEPTEMBER 30, 2015

Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. and “Which hashtag can you not live without?”, The best part of this quiz is how easy it is to share — Shark Week created the ultimate opportunity for viral content, while building buzz for a yearly event.

Personalization 48

Personalization Examples Content Marketing Planning 48

SnapApp

FEBRUARY 2, 2012

Just as Twitter serves as an instant customer service tool, brands are using the unique features of Instagram for a multitude of reasons: to forge a more personal bond with their audience, to run contests and campaigns, and to collect crowd-sourced photo content. With Instagram's tagging, you can track a campaign's success easily.

Branding 48

Branding Brand Identity Tagging Aggregators 48

SnapApp

FEBRUARY 20, 2018

And on Twitter , 49% of users say they look to recommendations from influencers before making a purchase. . To initially discover potential partners , look at specific hashtags you’re targeting as well as sources of popular/highly shared content with the help of a tool like BuzzSumo. . in ROI for every $1 spent. Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

SnapApp

APRIL 23, 2019

It would also include a link to the ticket sale page, where individuals could choose to display that they were attending and their Twitter handle.”. During the event, “each event would have a hashtag that attendees would be encouraged to used. The organization would respond in real time – liking, sharing, commenting.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

SnapApp

JUNE 5, 2012

This is especially true of platforms such as Twitter, which are more informal than other channels. Whatever your goals for Tweeting about your business, avoid these seven fatal Twitter mistakes.? Twitter is a social platform, and its users resent accounts that only Tweet to advertise their wares. Not Getting Hashtags.

Twitter 48

Twitter Social Media Practices Education 48

SnapApp

MAY 2, 2018

The campaign — centered around the hashtag #wintermaersk — was a success because it was launched in the midst of other companies having difficulties making timely arrivals in Russia due to the frozen Baltic waters. . Source ). .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

MAY 2, 2018

The campaign — centered around the hashtag #wintermaersk — was a success because it was launched in the midst of other companies having difficulties making timely arrivals in Russia due to the frozen Baltic waters. Source ).

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

FEBRUARY 13, 2018

WWE integrates TV events with conversation over Twitter. . In 2011 , the WWE started putting wrestler’s Twitter handles underneath their names when they entered the ring: . . . . . This was part of a huge push to use Twitter as a user-fuelled promotional tool.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

FEBRUARY 9, 2018

However, when you have the right tools and strategies in place before just throwing some posts out into the twitter-verse and hoping for the best, social can be an invaluable tool for B2B companies. . Do you notice your blog posts seem to get a few more likes on linkedIn than Twitter?

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

SnapApp

APRIL 7, 2016

A curation vehicle that allows you to tell stories in real time with live blogging, breaking news updates, and hashtag collections and results. A free resource to create links for quotes or images that automatically populate a person’s twitter message box, simplifying sharing to just one click. Click To Tweet. Outbrain & 38.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

JUNE 2, 2017

Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. Target event hashtags on Twitter and allow booth visitors to vote in real time. back to top. . Use a tool like BuzzSumo to find popular keywords and topics to base the poll off of. . back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

DECEMBER 14, 2016

Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62