KoMarketing Associates

SEPTEMBER 8, 2021

Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead. Social listening (62%), hashtags (48%) and live video (46%) were all cited as strategies used by marketing teams.

Allocation 197

Allocation Social Media Social Marketing Media 197

Webbiquity

APRIL 30, 2020

Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag. Hashtags are most effective when used strategically. Hashtagsforlikes.

Tools 232

Tools Social Media Social Networks Work Management 232

Buffer

JANUARY 3, 2023

How many hashtags should you be using? This opens a toolbox of options available, including unfollowing or removing a connection with another member, reporting the post, or letting us know that you’re not interested in the author or topic by clicking “I don’t want to see this.”

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

SocialPilot

FEBRUARY 21, 2024

As per the latest reports, Instagram has the highest number of influencers, and 80.8% For instance , a study reports that users on Instagram are likely to comment, like, or share a post 58 times more than users on Facebook. One of the best online marketing platforms is Instagram. says Mariala PerCal , a small business owner.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Webbiquity

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Monitor brand mentions.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Instagram Hashtags. Maximum Instagram hashtag limit. Instagram allows you to add up to 30 hashtags per post. Ideal Instagram hashtag limit. Ideal Tweet length.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The most popular hashtag on Instagram is #love. Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing.

Social Media 122

Social Media Analytics Media Template 122

Sprout Social

MARCH 21, 2024

According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. uses specific London neighborhood hashtags to indicate location.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

DAGMAR Marketing

JANUARY 14, 2022

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. These are designed to boost engagement. billion reviews received today.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Brandwatch Marketing

JULY 6, 2022

2) Hootsuite – Collaborate, schedule & report. Hootsuite is one of our personal favorites as far as Twitter management and reporting is concerned. Mentionmapp builds a visual map of hashtags and username mentions based on the people you’ve been engaging with in your most recent Tweets. 3) Buffer – Distribute your Tweets.

Twitter 139

Twitter Analytics Tools Best Practices 139

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. sonido original – Linda Belcher Everyday.

Campaigns 142

Campaigns Examples Design Planning 142

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 121

Campaigns Work Management Advertising Agencies Social Media 121

FMG Suite

APRIL 25, 2024

Make a list of your top prospects, key centers of influence, influential clients and even reporters active on social media. Hashtags should also be used to include your post in an ongoing conversation. Be sure to use no more than three hashtags per post. Go into LinkedIn and ask to connect with them.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

MAY 31, 2022

Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. After your image is ready and you’ve selected the account you want to post to, you can schedule your first comment, along with hashtags, and tag up to 20 users. You can include up to 30 hashtags and tag up to 30 users.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 127

Trends Social Media Analysis Creativity 127

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Engagement: How many likes and comments does your competitor’s content get.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. While the report isn’t exactly comprehensive, it does a few things well.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Next, add in common brand hashtags and any current campaign hashtags.

Social Media 136

Social Media Brand Identity Branding Media 136

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable. How do you compare?

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority. Make sourcing this content even easier by creating a branded hashtag. Figo’s #yesfigopets.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Sprout Social

MAY 24, 2022

The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Hashtag growth. Cost per click.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

SocialPilot

FEBRUARY 12, 2024

Step 3 : You can search for anything using the advanced search box by using keywords, hashtags, and the minimum number of likes, dates, etc. You can use this box to filter away tweets containing a competitor’s name or marketing hashtag. How to Do a Twitter Advanced Search Using Hashtags?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Buffer

NOVEMBER 24, 2020

Buffer’s social media analytics and reporting solution If you have been using Buffer for your social media planning and scheduling but not measurement and reporting, I think you’ll be thrilled to try our analytics. The analytics in Buffer lets you track your performance, analyze your posts, and report your results.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

MAY 18, 2023

Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. To quickly identify which of your posts generated the most awareness or engagements, use a tool like Sprout’s Post Performance Report. What are competitors doing right?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

SocialPilot

FEBRUARY 26, 2024

This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Use Relevant Hashtags Using hashtags with purpose is the most organic way of promoting your post and beating the LinkedIn algorithm. Use only 3 – 5 hashtags.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. connecting contacts to contacts or companies to companies). Learn more in this video. This feature is in addition to the workflow “Needs Review” tab.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. And so reporters are more empowered than ever to build their own audiences and break their own news. Relevant hashtags related to what you’re covering. Social media and journalism are one and the same these days.

Social Media 121

Social Media Effectiveness Media Ethics 121

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5 billion views.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145