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What is a keyword ontology?

Biznology

Anyone can go to Google Planner and get 100 words for every seed word they put in. Many businesses just use what Google gives them and only find out after the fact that they chose a lot of junk keywords. Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword.

Keywords 197
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

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Why Is Website Search So Hard To Do Well?

Biznology

Photo credit: Wikipedia. Google sets the searcher’s expectations sky-high because searchers think they are good at search and Google has the comparatively easy job of finding good results among hundreds or thousands of sites all trying to create the right answer. But the biggest issue is expectations.

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How do you persuade your boss that search is important?

Biznology

Photo credit: Wikipedia. That’s why we designed the Biznology Jumpstart Workshops –in particular why we designed the one on search marketing. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith.

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Why Local Search is Just Like Politics

Biznology

Photo credit: Wikipedia. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” Brand loyalty.

SEM 80
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Getting ready for mobile customers, search, and business

Biznology

(Photo credit: Wikipedia). And explore alternative payment options like Google Wallet, NFC, or Apple’s iBeacon to ease the checkout process, whether virtual or real-world. Responsive designs usually have more content and more pages, which Google tends to like. Google likes that, too. The numbers are in.

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Content Marketing for Fun and Profit

Biznology

Photo credit: Wikipedia. When you’re ready to pitch, send your whole post or at least a “TL;DR” (too long; didn’t read) summary suitable for posting on Facebook, Google+ or Tumblr. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.