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What is a keyword ontology?

Biznology

a structured database of the information in Wikipedia. If you thirst for more, I’ll be giving a workshop at MinneWebCon in Minneapolis in April , with the architects of the keyword ontology. Watson Knowledge Studio helps you manage and iterate on this data set with machine learning (supervised or unsupervised). I could go on.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

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How do you persuade your boss that search is important?

Biznology

Photo credit: Wikipedia. That’s why we designed the Biznology Jumpstart Workshops –in particular why we designed the one on search marketing. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith.

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Word Play: Leveraging Machine Learning to Understand Email Sentiment

Outreach

Last week, Yong Liu, our Principal Data Scientist, was at the High Performance Machine Learning (HPML) Workshop in Cyprus to share our latest achievements in understanding the sentiment of sales emails. Our Data Science team continues to push the boundaries of what’s possible in the field of Natural Language Understanding (NLP).

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My Interview with Webdagene in Oslo

Biznology

Image via Wikipedia. I'm looking forward to my trip to Oslo in September to appear at the Wegdagene conference , where I will be doing a keynote speech and a workshop on experimental marketing (aka Do It Wrong Quickly).

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Why Is Website Search So Hard To Do Well?

Biznology

Photo credit: Wikipedia. If your company is unhappy with your website search results, Alex Holt and I offer Biznology Jumpstart Workshops for companies just like yours to turbo-charge your site search. I’m starting to see a lot more companies working on improving their website search.

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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. I know from the ROI modelling I do with CMOs; teaching Measurement and ROI curriculum at Rutgers CMD as part of their MBA faculty and conducting workshops through the new On-Site Search Marketing Training with my Biznology colleagues, Mike Moran and Tim Peter, available as part of Biznology Jumpstart Workshops.

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