Industrial Marketing Today
AUGUST 1, 2012
Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. It is very difficult for them to change this mindset and think of an industrial marketing strategy before implementing tactics. Yes, there is a big difference between strategy and tactics.
Industrial Marketing Today
MARCH 23, 2011
Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.
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Industrial Marketing Today
MAY 31, 2010
I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking.
Industrial Marketing Today
JANUARY 18, 2012
The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Don’t expect to show up on the first page of Google just because your website has just undergone a redesign.
Industrial Marketing Today
NOVEMBER 28, 2010
For example, the search term “industrial valves” yields 2,180,000 pages in Google. Mistake #3: Lack of off-site optimization tactics. Here I’m referring to SEO tactics that take place outside your Website. Since these tactics seem largely to be out of one’s control, they tend to be ignored by DiY SEOers.
Industrial Marketing Today
SEPTEMBER 26, 2011
Email marketing is an effective tactic for generating high-quality leads from an audience of engineering, industrial and technical professionals. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”.
Industrial Marketing Today
AUGUST 26, 2011
Such a specific search will most likely be done using a parametric search application on a known vendor’s site or a vertical search engine like GlobalSpec and probably not on Google. Those marketing tactics need to be updated to make them effective in today’s context. It doesn’t have to be a choice of one or the other.
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