Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

SendGrid

FEBRUARY 3, 2022

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens. The post What is the Impact of Google Prefetching Opens?

Privacy Protection 76

Privacy Protection Google Privacy Trends 76

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Want more data and trends? Gmail: 28.1%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

DECEMBER 7, 2022

Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. BIMI will become the de-facto indicator of visual trust in email. Every time.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Looking for more data and trends? Google Android: 25.4%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Google Android: 1.9%. Google Android: 18.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.6%. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Want more data and trends?

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 30.3%. Apple: 57.2%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Apple: 51.4%. Gmail: 33.7%. Outlook: 5.3%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Want more data and trends? Apple: 59.8%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

AUGUST 6, 2021

It’s time for our recap of last month’s top trends and shifts in email client market share. But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Customer Experience Matrix

NOVEMBER 18, 2018

But I think we can legitimately cite broader trends that have made marketers receptive to the shift. But employee protests at Google , Amazon and Microsoft tell a similar story. The simple answer is Nike’s Colin Kaepernick ad, which was initially panned as hurting its image but was later reported to boost sales.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Heinz Marketing

JUNE 27, 2022

Google is close behind, working on their own version of cross-application tracking transparency for Android users. In January 2020, Google announced that they’ll deprecate third-party cookies over the next two years (now delayed until the end of 2022)—and Apple and Firefox have already taken this step. Knowledge is power.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. With that said, 65 percent of respondents indicated that email is important or very important to their first-party data strategy, which aligns with current trends. Clickstream data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. It’s a thrill to see new email techniques and trends emerge in the space of a few months.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. We know that’s coming in 2023 for Google, but [as for] Safari, they’ve had the ability to shut down tracking on that browser for quite some time. I think we should be open to the fact that Google might decide to follow what Apple is doing.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Navigate the Channel

JANUARY 3, 2024

percent and Google Android at 2.3 RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Remember that email marketing is an ongoing process and staying up to date with industry trends and consumer preferences is key to long-term success. percent , which is followed by an iPad at 9.3

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Adobe Experience Cloud Blog

APRIL 20, 2020

Google recognizes PWAs as well, so they may very well be here to stay. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. And this is a trend to watch in AI website building going forward. . Creating Pre-made templates.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Martech Advisor

MARCH 17, 2020

Online marketers who need to target overseas audiences often struggle to identify what exactly their prospects are searching on Google and other search engines. Thus you will be able to surf Google like a native and identify what keywords your prospects are typing on Google to search for your product or service.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

ATAK Interactive

FEBRUARY 26, 2020

Large tech companies, such as Facebook and Google, have already been hit with billion-dollar lawsuits over violations of the European Union’s General Data Protection Regulation (GDPR), a data privacy law that compares similarly to the CCPA. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video heat maps and viewing trends. YouTube is probably the most mainstream video hosting platform out there.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Google's parent company. What's especially odd, the story points out, is that Alphabet's Google Ventures (GV) also has some stake in Uber, despite the ongoing Waymo battle. And even U.S.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Hinge Marketing

MARCH 12, 2020

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Below are some of the trends we are seeing on recent professional services websites. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

BenchmarkONE

NOVEMBER 3, 2021

Marketing trends are ever-changing, and the Covid-19 pandemic has thrust the world into a virtual atmosphere. We have compiled six of the most important trends your company should be paying attention to when creating marketing campaigns during the upcoming year. Consumer Privacy Protections Will Hold the Spotlight .

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. 3) Increased Privacy Awareness.

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Martech

JULY 7, 2023

Those metrics all have their uses, mainly as trend indicators. And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Remember that Google Analytics uses landing page sessions to calculate conversions.

Budget Programs 118

Budget Programs Long Tail Marketing Ad Frequency Click Rate 118

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. This is all considered first-party data. Second-party data gives you scale.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Google, Apple). Subscriber list growth and trends. Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 114

Open Rate Click Rate Paid Search Agency Privacy Protection 114

Martech

MARCH 30, 2022

Yes, you could let Google Maps do the planning work for you. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. You can turn the car on just fine. Use these to fine-tune or overhaul your campaigns’ approaches.

Multivariate analysis 105

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 105

Convert

JULY 12, 2022

Despite privacy and data security regulations existing in the United States for decades, those regulations previously only applied to specific businesses, areas, and data types. Check out our assessments of the privacy laws in. These factors can all have an impact on how your software is compliant and how your Privacy Policy is worded.

Privacy 52

Privacy Privacy Policies Cost per Acquisition CPA 52

Convert

JANUARY 27, 2022

Google Analytics Reports. You can use your Google Analytics reports and look for the changes we cover below. ITP Impact Calculator for Google Analytics Data. Next, let’s show you exactly how you can spot this potential issue in your Google Analytics reports. Let’s look at this dimension in Google Analytics.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52