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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

A late-night email from Google terminates 453 employees in India. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. Criminals continue to use PayPal accounts to generate invoices and send phishing emails. MailGuard warns Australian workers about a DocuSign phishing email scam.

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Google’s AI Chatbot, Gemini, Takes Up Against Cybercrime 

Valasys

7 th May, New Jersey: Google is deploying a powerful weapon in the fight against cybercrime: it embodies a large language model (LLM) chatbot registration system, it is called Gemini. Beyond Malware Detection: Expanding the Role of AI While malware detection is a crucial step in cybersecurity, Google envisions a broader role for Gemini.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This article aims to dissect the implications of these changes on your professional endeavors.

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Optimize your Email Deliverability: Technology

Heinz Marketing

Google will show if it’s passing or failing SPF, DKIM, and DMARC. It has the potential to increase brand recognition, trust, and engagement and can help prevent phishing attacks by verifying the authenticity of the sender’s domain. One helpful tool for monitoring your domain reputation is Google Postmaster.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

This Engagement Channel presents a significant opportunity in the current environment. Think With Google reiterates this point : “ Just because you can do digital events doesn’t always mean you should. Content Syndication [0%]. Extra attention should be paid to what emails are being sent and to whom.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. Few notable plugins include Makecommerce, Facebook, Youtube, Vimeo, Widgetic and Google Apps.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete.